Posts Tagged ‘Advertising’
Tuesday, December 4th, 2012
Should small businesses use local advertising? While this is one of those questions that can quickly be responded to with “it depends…,” if the market is a local one I do tend to believe that local advertising makes sense. And I’m not alone. Consider the increase in local online advertising among many marketers. Local online advertising was predicted to surge by 18 percent in 2012 to $18.5 billion
, according to paidContent.
The bigger the world gets, the more opportunities to leverage a small circle of influence I think. Just as when generating followers, friends and fans through social media (more…)
Tags: Advertising, Community Relations, Healthcare, local ads, local advertising, Marketing, online marketing
Posted in Competition | No Comments »
Tuesday, November 27th, 2012
I monitor a variety of online forums and recently was engaged in a thread that addressed the question of whether PR (public relations) is still relevant. I was surprised by the question because, in my opinion, PR is more relevant today than ever and is rapidly supplanting the value of advertising.
The difference between the two: (more…)
Tags: Advertising, media relations, pr, public relations, Social Media
Posted in Marketing and Branding, Media Relations/PR, PR and Media Relations, Strategic Communications | No Comments »
Friday, November 23rd, 2012
I work regularly with businesses, and independent consultants, on their marketing communication strategies, including social media strategies. The first two key points I address with my clients (whether for traditional or online media) are: (more…)
Tags: Advertising, facebook, Google+, linkedin, Marketing, Pinterest, Social Media, Strategy, twitter
Posted in Marketing Communication, Strategic Communications | No Comments »
Monday, November 19th, 2012
I was recently interviewed by a journalist for a piece for a business trade publication on the common mistakes made by businesses when using social media. It’s a great topic and one that could easily be expanded to the broad range of communication tools in general because the same types of mistakes occur in old as in new media.
Focusing specifically on new media– in this case social media– though, I shared with the reporter some of the common missteps I see (more…)
Tags: Advertising, communication strategy, facebook, Google+, linkedin, Pinterest, Social Media, Strategic Planning, twitter
Posted in Marketing Communication, Strategic Communications | No Comments »
Thursday, November 15th, 2012
A recent survey by VerticalResponse, a marketing software company indicates that while 90 percent of small businesses are on Facebook and 70 percent on Twitter, they’re not as eager to embrace social media sites like LinkedIn (only 4 percent!), Google+ (3 percent) or Pinterest (1 percent). Wow! (An infographic provides more detail.)
Personally, I’m a huge fan of LinkedIn, find Pinterest to be a very interesting concept (and have an article coming out soon in EContent about some unique ways content providers are using Pinterest), and don’t really “get” Google+, but my personal opinions really don’t matter here and, IMO, neither do these survey results. (more…)
Tags: Advertising, communication tactics, Marketing, Social Media, Strategy
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 1 Comment »
Wednesday, October 31st, 2012
I spent my first 10 years in the field of direct marketing which, at that time, was very measurable compared to other forms of advertising. Today, online marketing allows marketers to gather even better and more immediate results on how they’re doing. Surprisingly, though, (at least to me) there are still a number of organizations–large and small–that are not using analytics to evaluate how they are doing in terms of connecting with, engaging and influencing their target audiences. And, in some cases, they are not acting on the information they attain.
(more…)
Tags: Advertising, Brand Management, Direct Marketing, measurement, results, SEO, Social Media, Technology
Posted in Internet Marketing, Marketing Research, Web Sites | No Comments »
Tuesday, October 9th, 2012
I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
Tags: Advertising, communication tactics, Customer Communication, Direct Marketing, Marketing, marketing research, marketing strategy
Posted in Healthcare Communication and Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Marketing Research | No Comments »
Thursday, September 20th, 2012
Sometimes I think the most simple thing that we can do as businesspeople and marketers is to “put ourselves in the shoes” – literally – of our prospects and customers. Are we making it easy to buy? Or are we setting up unintentional barriers, however “slight,” that may interfere with – or obliterate – the purchasing process?
In retail settings this might mean products organized in ways that make it difficult for consumers to find what they’re looking for. It may mean limited – or non-existent – parking. It may mean long lines at the check-out counter or disinterested (even grumpy) service staff.
Online it may mean much of the same – the ability to quickly find what we’re looking for is important. Parking isn’t an issue, but the check-out process certainly is.
Have you taken a critical look at (more…)
Tags: Advertising, Customer Service, Direct Marketing, web site
Posted in Internet Marketing, Web Sites | No Comments »
Thursday, August 30th, 2012
I’ve worked in marketing for a number of years with clients with both large and small budgets and with a number of not-for-profit organizations that typically need to keep costs down. My personal approach to marketing, regardless of budget, is to always strive to “get the most, for the least” (in terms of time/money/effort). And, in truth, these days most organizations’ budgets are dwindling so less is definitely more!
Foundationally, I feel the key to marketing on a small budget (or large budget, for that matter) is to have (more…)
Tags: Advertising, budget, Marketing, Strategy
Posted in Marketing and Branding | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
