I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Archive for the ‘Marketing Research’ Category
Markets Can’t Really Tell Us How They’re Influenced
Tuesday, October 9th, 2012I’m a proponent of marketing research and the use of data to drive business decisions at every level and in every aspect of organizational performance. I recognize, though, that sometimes the predictive value of research can be questionable and that it can be most useful to evaluate actual behaviors to support future decisions.
Advertising efforts are a good example of this. (more…)
Influencing Target Audiences – Work From the Inside Out
Thursday, July 19th, 2012There are four ways that people learn about our products and services:
1. Through their own experiences with us.
2. From their friends, family and colleagues – word of mouth.
3. Through the media – news reports, articles, etc.
4. Directly from us through our own advertising, web sites, social media, etc.
I always list these four sources of information in this order, because (more…)
Common Marketing Research Mistakes
Sunday, January 23rd, 2011I was interviewed recently by a major business publication about common marketing research mistakes that businesses make. As someone who has been involved in marketing research – conducting research, contracting with vendors to conduct research, writing about and teaching market research courses – I was able to share a number of examples of things I’ve seen (and sometimes that I’ve done myself!). (more…)
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