Posts Tagged ‘competitive matrix’

Yes, You DO Have Competitors!

Friday, December 16th, 2022

It’s not unusual, when I’m meeting with a new prospect or making a presentation related to marketing and the issue of competitors comes up, for someone to say: “We don’t really have any competitors.”

My response: “Well, actually you do.”

Even the latest and greatest brand new technological innovation that nobody has ever seen before will have to think about competitors. Here’s why. (more…)

Creating a Competitive Positioning Matrix

Friday, June 12th, 2020

Every business has competitors and needs to successfully position itself against those competitors to succeed in the marketplace. Creating a competitive analysis matrix can be a good way to help you identify areas of opportunity for your business and its products and services. Here we show you how.
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