Archive for the ‘Technology’ Category
Tuesday, March 26th, 2013
Last night I showed students in my Advertising Copy & Design class a video that I’ve seen a number of times, now, but that continues to both delight and amaze me. It’s Google’s “Project Re: Brief” which tells the story of four classic advertisements and how their original creators teamed up with today’s new breed of advertising professionals–and some technical experts–to create some truly amazing advertisements. The iconic spots they recreated were: (more…)
Tags: ads, Alka-Seltzer, Avis, CocaCola, iconic, Marketing, Project Re: Brief, Technology, Volvo
Posted in Advertising, Brand management, Internet marketing, Marketing, Marketing and Branding, Strategic Communications, Technology | No Comments »
Tuesday, January 29th, 2013
I came across two photos the other day with some ordinary people doing some extraordinary marketing campaigns, and generating phenomenal results via Facebook. (more…)
Tags: benefits, business, campaign, facebook, Marketing, marketing campaign, Social Media
Posted in Advertising, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing Research, Media relations/PR, Social Media, Strategic Communications, Strategic Planning, Technology | No Comments »
Tuesday, January 22nd, 2013
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. (more…)
Tags: app, Business development, iphone, Marketing, phone application, promotions, small business, Technology
Posted in Business development, Business Development, Customer Service, Internet marketing, Marketing, Marketing communication, marketing research, Marketing Research, Promotions, Social Media, Technology | No Comments »
Thursday, January 17th, 2013
What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In t he process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, facebook, internet, job, jobs, professional, reputation, Social Media, twitter, web
Posted in Client relations, Community relations, Customer communication, Internet marketing, PR and Media Relations, Social Media, Technology, Training | No Comments »
Wednesday, October 31st, 2012
I spent my first 10 years in the field of direct marketing which, at that time, was very measurable compared to other forms of advertising. Today, online marketing allows marketers to gather even better and more immediate results on how they’re doing. Surprisingly, though, (at least to me) there are still a number of organizations–large and small–that are not using analytics to evaluate how they are doing in terms of connecting with, engaging and influencing their target audiences. And, in some cases, they are not acting on the information they attain. (more…)
Tags: Advertising, Brand management, measurement, results, Social Media, Technology
Posted in Direct marketing, Internet marketing, Marketing Research, SEO, Social Media, Technology, Web Sites | No Comments »
Friday, June 8th, 2012
My husband bought me a Kindle when they were originally released several years ago now. As an avid reader and book lover it wasn’t a product I would have thought that I would want, use or like–but I was wrong. I’ve found the Kindle to have a multitude of benefits, most notably as a tool when traveling. My Kindle (and now my Android which has a Kindle app) cuts down significantly on luggage weight! I also like being able to get access to information immediately. When I hear of a book I’m interested in, I can simply buy and download it. No need to find, travel to or spend time at a bookstore.
On the other hand, I’ve also found over time that (more…)
Tags: books, publishing, reading, Technology
Posted in Journalism, Publishing, Technology | No Comments »
Friday, June 1st, 2012
Ever since I heard of them I’ve been enthralled with QR codes. Not so much the traditional (and rather “boring”) applications where they simply take users to a web site, but more creative and practical uses that really leverage this technology to convey information and, in some cases, accomplish tasks.
Most recently, for instance, while on a trip and going through the airport security check-in, I spotted another passenger (more…)
Tags: Marketing, QR codes, Technology
Posted in Innovation, Marketing and Branding, Technology | No Comments »
Monday, January 23rd, 2012
- VHS tapes.
- Landlines.
- Encyclopedias.
- Film (the Kodak kind).
All examples of products that have already, or will probably soon, disappear from use. Why? Because they were made obsolete due to new advancements, replacements or changing consumer demand that led to their demise. That kind of evolution is happening all of the time. Sometimes slowly. Sometimes rapidly. Just as (more…)
Tags: Innovation, Marketing, Strategy
Posted in Innovation, Strategic Planning, Strategy, Technology | No Comments »
Tuesday, November 22nd, 2011
Not every business is capital intensive which is good news for the many people out there right now interested in starting a business, but feeling hampered by lack of capital. There are a number of things that many would-be small business owners — particularly service-related business owners (e.g. consultants, accountants, attorneys, etc.) can do these days to start their businesses on a small budget. (more…)
Tags: Business development, Marketing, Technology
Posted in Business development, Marketing, Technology | No Comments »
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