Archive for the ‘Technology’ Category

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Tuesday, January 19th, 2021

In the modern retail landscape, digital is no longer a threat to the in-store shopping experience. In fact, smart retailers have come to see e-commerce as a tool to boost in-store foot traffic. This represents a new phenomenon called ROPO (research online, purchase offline), where consumers start their shopping journeys online but complete them in-store.

This is a strategy used by 82 percent of consumers, according to Retail Customer Experience. Because of this, experts stress how important it is for retailers to have a strong presence in both physical and digital environments. (more…)

The Top Marketing Trends: Automation and AI Are the “New Normal”

Tuesday, January 12th, 2021

Marketing has always been a fast-paced industry, with the pace quickened constantly by readily available and rapidly developing technology. But the COVID-19 pandemic and its worldwide impact was, arguably, the most disruptive force that marketers have seen in a long time.

As we move beyond the pandemic, we can expect to see a continuation of some of the trends that were taking shape before COVID-19 and many more that have been fueled by COVID-19. (more…)

Could Holographic Tech Change the Way We Communicate?

Friday, August 30th, 2019

by Justin Grensing, Esq., MBA

Communication is key to any business, whether it’s a meeting with potential clients on a sales opportunity or coordinating and staying in touch with staff. Distance is becoming less and less of a hindrance to effective and meaningful communication. New technologies introduced over the last two centuries have greatly enhanced our ability to stay connected; from the telegraph to the telephone to internet and video conferencing we can now see and hear people from anywhere in the world in real time. And a recent strategy by a 2020 presidential hopeful is demonstrating the increasing development of the latest iteration of long-distance communication. (more…)

How Artificial Intelligence (AI) is Impacting Content Marketing

Tuesday, March 27th, 2018

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn’t technology of the future. It’s already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. (more…)

Webinars Still a Viable Option for Building Audience

Thursday, March 22nd, 2018

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves. (more…)

Captivating Consumers With Top-Notch Product Images

Tuesday, December 5th, 2017

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How important are product images in your online marketing activities? If you effectively describe the product specifications, give some detailed reviews and have an in-depth description, is that enough? It seems like it isn’t. In fact, Lumina Datamatics cites a survey by the National Retail Federation showing that 67 percent of customers consider images more important than product-specific information, long descriptions and product reviews.

Think about that for a second. (more…)

Should You Be Adding Messaging Apps to Your Marketing Mix?

Tuesday, November 21st, 2017

For the last several years, companies have become increasingly aware of the importance of social media in their marketing efforts. For many business owners and marketers, social media marketing largely supplanted directed marketing using traditional mail or email. Interestingly, the trend may be coming full circle as many marketers are now looking at using direct messaging apps in conjunction with their other social media marketing.

In an article for Entrepreneur, Alfred Lua discusses the growing popularity of messaging apps, advocates for incorporating these apps into online marketing mixes and looks at strategies to maximize their effectiveness. We’ve picked out a couple of his tips that might be most useful for small businesses. (more…)

No Cost, Low Cost Productivity Tools to Help You Get More Done With Less!

Tuesday, July 26th, 2016
pen, magnifying glass and the working paper with a diagram

pen, magnifying glass and the working paper with a diagram

Small business owners know that the seemingly little things involved in running their operations can take up a great deal of their time. So any time we’re able to find ways to be more efficient and shave time off of our routines, we jump at the opportunity.

Today we’re lucky that there are a number of apps that help to do just that—many available at no, or low cost. Here are some of the tools that we’ve found most useful in helping us to manage our days and our client accounts:  (more…)

“Newsjacking”: New Term, Big Opportunities

Tuesday, December 15th, 2015

David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.

The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)

Podcasts Offer Potential for Advertisers

Tuesday, November 24th, 2015

About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven’t been immune to the trend. (more…)