Archive for the ‘Technology’ Category
Tuesday, January 10th, 2023

As we enter 2023, I can’t help but notice lots of commentary about what we can expect on a variety of fronts, including marketing. As I think about marketing in 2023, a few things spring to mind, maybe because I was doing a lot of reading about them during the last week or so of the year while I was enjoying some downtime. But, I see three key trends for 2023: a continued focus on local marketing, disruption from ChatGPT, and increasingly sophisticated use of data and analytics.
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Tags: AI, artificial intelligence, blockchain, ChatGPT, digital disruption, pros and cons of ChatGPT, Technology, using ChatGPT
Posted in Content Marketing | No Comments »
Friday, August 30th, 2019

by Justin Grensing, Esq., MBA
Communication is key to any business, whether it’s a meeting with potential clients on a sales opportunity or coordinating and staying in touch with staff. Distance is becoming less and less of a hindrance to effective and meaningful communication. New technologies introduced over the last two centuries have greatly enhanced our ability to stay connected; from the telegraph to the telephone to internet and video conferencing we can now see and hear people from anywhere in the world in real time. And a recent strategy by a 2020 presidential hopeful is demonstrating the increasing development of the latest iteration of long-distance communication. (more…)
Tags: digital marketing, disruptive innovation, holographic design, Innovation, Technology
Posted in Internet Marketing, Marketing and Branding, Uncategorized | No Comments »
Thursday, July 17th, 2014
A few weekends ago, for one glorious afternoon, I turned off all of my tech devices, pulled out a pile of Harvard Business Review magazines (the hard copy kind) and, with nothing but a legal pad and pen in hand, set out to engage in some thinking time. I sat on my deck, without even my Bose SoundLink, and just lost myself in learning. I literally (more…)
Tags: de-teching, embracing analog, Innovation, JWT, Strategic Planning, Technology, turning off technology
Posted in Uncategorized | No Comments »
Tuesday, December 10th, 2013
The demise of paper has been predicted for a century, but the end is nowhere in sight according to a recent article in “The Week.”
I heartily agree with this sentiment and I’ve seen interesting examples of just why this is likely to be the case in classes I teach at a local university. While most people today claim that “the millennials prefer electronic communication,” that’s not necessarily true–just ask the millennials! (more…)
Tags: analog, books, digital, Journalism, online communication, publishing, reading, Technology, the demise of paper
Posted in Publishing | No Comments »
Tuesday, July 2nd, 2013
Client question: “What’s the best way to communicate with the under-35 market?”
It’s a legitimate question and certainly marketers need to think carefully about how they will communicate with their market, recognizing that markets are different. The only problem with this question (and it’s one that most marketers ask in one form or another) is that it doesn’t go far enough to identify a specific market focus. The group of individuals who are under 35 is a very, very broad group, after all. What is the likelihood that there would be a single, “best” communication strategy for them?
When it comes to targeting marketing messages, the advice I offer, regardless of what you are attempting to sell or what response you are attempting to attain, is to (more…)
Tags: communication tools, Customer Communication, Marketing, positioning, segments, Social Media, targeting, Technology
Posted in Marketing and Branding | No Comments »
Tuesday, March 26th, 2013
Last night I showed students in my Advertising Copy & Design class a video that I’ve seen a number of times, now, but that continues to both delight and amaze me. It’s Google’s “Project Re: Brief” which tells the story of four classic advertisements and how their original creators teamed up with today’s new breed of advertising professionals–and some technical experts–to create some truly amazing advertisements. The iconic spots they recreated were: (more…)
Tags: ads, Advertising, Alka-Seltzer, Avis, Brand Management, CocaCola, iconic, Marketing, Project Re: Brief, Technology, Volvo
Posted in Internet Marketing, Marketing and Branding, Strategic Communications | No Comments »
Tuesday, January 22nd, 2013
In the generation of the iPhone, Apple users are always looking for new, interesting, and most importantly, free apps to explore. Joining the popular Facebook, Twitter, and Instagram is Foursquare, a check-in app and website that makes the most of where you go. FourSquare, like many social media options is “fun,” but it’s also a practical option for businesses hoping to connect with various audiences. (more…)
Tags: app, Business development, Customer Service, iphone, Marketing, phone application, promotions, small business, Social Media, Technology
Posted in Business Development, Internet Marketing, Marketing Communication, Marketing Research, Promotions | No Comments »
Wednesday, October 31st, 2012
I spent my first 10 years in the field of direct marketing which, at that time, was very measurable compared to other forms of advertising. Today, online marketing allows marketers to gather even better and more immediate results on how they’re doing. Surprisingly, though, (at least to me) there are still a number of organizations–large and small–that are not using analytics to evaluate how they are doing in terms of connecting with, engaging and influencing their target audiences. And, in some cases, they are not acting on the information they attain.
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Tags: Advertising, Brand Management, Direct Marketing, measurement, results, SEO, Social Media, Technology
Posted in Internet Marketing, Marketing Research, Web Sites | No Comments »
Thursday, September 27th, 2012
While watching the local news my husband made a comment about the weatherman: “You know – who really needs him anymore? You can just look at the radar yourself any time you want to online.”
True. You can. Wonder if people going to school to be “weather people” have thought about that. Wonder if the schools that teach them have thought about that. And, most pertinent for this blog, wonder if all of us have given (more…)
Tags: Brand Management, competition, disruptive innovation, Innovation, marketing strategy, Technology
Posted in Competition | No Comments »