Archive for the ‘Technology’ Category
Tuesday, July 26th, 2016
pen, magnifying glass and the working paper with a diagram
Small business owners know that the seemingly little things involved in running their operations can take up a great deal of their time. So any time we’re able to find ways to be more efficient and shave time off of our routines, we jump at the opportunity.
Today we’re lucky that there are a number of apps that help to do just that—many available at no, or low cost. Here are some of the tools that we’ve found most useful in helping us to manage our days and our client accounts: (more…)
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Tags: GoogleDocs, Hootsuite, Livescribe, productivity, productivity apps, tech tools, technology tools, TheGreatSuspender, TimeTrade, ToDoist
Posted in Career Advice, Technology | No Comments »
Tuesday, December 15th, 2015
David Meerman Scott, a well-known marketing strategist, coined the term “newsjacking,” which he describes as “the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.” He’s even written an ebook on the topic: Newsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media Coverage.
The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content? (more…)
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Tags: B2B marketing, content marketing, newsjacking, online marketing, PR and media relations
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Publishing, Social Media, Technology | No Comments »
Tuesday, November 24th, 2015
About 10 years ago, in June 2005, Apple began supporting podcasts through iTunes and the rest, as they say, is history. The popularity of podcasts has ebbed and flowed since then-most recently flowing as popular programs like Serial, NPRs Fresh Air and the TED Radio Hour attracting masses of listeners on a regular basis. Marketers haven’t been immune to the trend. (more…)
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Tags: Brand Management, content management, content marketing, podcasting, podcasts, storytelling
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Mobile, Technology | No Comments »
Wednesday, April 15th, 2015
Engaging with customers has always been important, but it has arguably never been easier than it is today in an era where we have a myriad of online communication channels and means to engage with our audiences. Whether they’re across town, or on the other side of the globe, electronic media allows for forum for marketers to listen to, learn form and leverage their online communities in a variety of ways. (more…)
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Tags: facebook, Google+, linkedin, marketing online, online communities, online marketing, Snapchat, Social Media, twitter
Posted in Business Development, Client Relations, Content Marketing, Customer Communication, Internet Marketing, Marketing and Branding, Technology | No Comments »
Monday, March 2nd, 2015
A friend recently expressed amazement that, in the process of conducting a Google search, Google somehow magically knew what she was searching for. She deemed the experience “creepy,” and many would say the same thing. Regardless of how creepy it may or may not be, though, it’s just the tip of the iceberg of something that consumers are experiencing more and more as they navigate the online world through laptops, tablets and smart phones. (more…)
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Tags: consumer privacy, content management, content marketing, contextualized content, Google+, privacy concerns
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Technology | No Comments »
Tuesday, November 18th, 2014
Like virtually every industry, marketing has been transformed dramatically by advances in technology, particularly the increasing ease with which high quality digital media can be produced and distributed relatively cheaply online. Professional audio and video can be incorporated into a website or distributed through email marketing with ease, and this has led to an increase in the use of such media when marketing for a variety of products and services.
Marketers have taken advantage of new technology and digital content techniques by increasing their use of such material to promote their products and services. According to a dual survey of content marketers and the B2B audiences they serve, (more…)
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Tags: B2B, B2B marketing, Marketing, Social Media, video, visual communication
Posted in Business Development, Content Marketing, Customer Communication, Internet Marketing, Marketing and Branding, Technology | No Comments »
Sunday, November 9th, 2014
Measurable, reliable, quantitative data is constantly being sought after by marketers. In comparison to relatively more concrete elements of a business, such as finance and operations, marketers often feel pressure, whether real or perceived, to provide some sort of measurable return on investment for their efforts. Sure, your new website design looks great, but has it directly contributed to increased online sales? Unfortunately, for many marketing efforts, it can be difficult to convincingly tie a dollar spent on marketing to dollars earned in new business.
This pressure is evaluated in a Harvard Business Review article by Eric Ries called “Entrepreneurs: Beware of Vanity Metrics.” Vanity metrics, Ries explains, (more…)
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Tags: marketing measurement, measuring results, metrics, SEO
Posted in Analytics, Internet Marketing, Marketing and Branding, Marketing Measurement, SEO, Social Media, Technology | No Comments »
Tuesday, September 23rd, 2014
Digital has taken the world by storm, upending the world of traditional advertising and requiring 21st marketers to become savvy about a broad range of digital advertising options that can include anything from SEO, to social media, to mobile and more.
There’s much to understand, much to keep track of and much to stay on top of. That’s the bad news.
The good news is that digital advertising, unlike traditional advertising, is far more trackable, allowing marketers to determine what is working for them and driving the results they desire and what may not be as effective. (more…)
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Tags: big data, contextualization, depth of content, digital advertising, digital marketing, location-based communication, micro-video marketing, mobile marketing, multi-platform consumption, personalization, Social Media
Posted in Content Marketing, Internet Marketing, Marketing and Branding, Social Media, Technology | No Comments »
Thursday, July 17th, 2014
A few weekends ago, for one glorious afternoon, I turned off all of my tech devices, pulled out a pile of Harvard Business Review magazines (the hard copy kind) and, with nothing but a legal pad and pen in hand, set out to engage in some thinking time. I sat on my deck, without even my Bose SoundLink, and just lost myself in learning. I literally (more…)
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Tags: de-teching, embracing analog, JWT, Technology, turning off technology
Posted in Innovation, Strategic Planning, Technology | No Comments »
Tuesday, February 25th, 2014
Some of my favorite authors/social economists do a great job of cautioning us to beware of “conventionally held wisdom”–Dan Ariely and Steven Levitt are two that immediately come to mind. It’s so easy to get swept up by conventional wisdom and then, unfortunately, to act based on that wisdom–whether it reflects reality or not. (more…)
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Tags: bricks and mortar, internet marketing, online marketing, online presence, web sites, website
Posted in Business Development, Internet Marketing, Marketing and Branding, Marketing Research, Strategy, Technology, Web Sites | No Comments »
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