Pulling Together a Powerful Team

media relations, PR, Beloit College Mindset listby Justin Grensing, Esq., MBA

While plenty of people start a small business from their basement or garage all on their own, most great successes start with a great team. Even start-ups that begin as a sole proprietorship typically need to bring others on board once they start to grow and need specialized skills and experience.

Putting together the right team can be challenging. But there are some tips that might help:

Complement Your Own Skills as Opposed to Doubling Down on Them

The most important part of getting the right people on your team is realizing where you have a personal skills gap. “Have an honest conversation about what skills [you] lack,” says Patrick Hull in an article for Forbes. “The answer to that question is going to help you identify the roles you must fill. At the very least, get a good lawyer, accountant and banker,” he adds.

You don’t need to find more people like yourself. You already have you.

Always Be Looking for Talent

Recruiting your team isn’t a one-time activity that you check off a list after a month. You should always have an eye out for outstanding people who can help your company. “At times, 100% of your day should be dedicated to recruiting,” writes Highland Capital Partners. “Make it a competitive challenge and give yourself measurable objectives (i.e., three exceptional candidates this week).”

Encourage Collaboration, Not Necessarily Close Friendships

In an entrepreneurial environment, your team is going to be spending a lot of time together. It’s essential that they can get along with each other and communicate and collaborate effectively. But this doesn’t mean getting your buddies together to run the business. “In general, having close personal friends as part of your core team is a bad idea,” writes Hull. “They’ll often avoid real feedback and simply want to pump you up. Building a team with fellow business professionals you respect and admire is different.”

Obviously, a lot goes into putting together the perfect team, and we could easily fill a book on the subject. But the tips above should serve as foundational wisdom applicable to building any start-up team.

What would you add to the list?


Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.

About Us

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We are adept at evaluating and analyzing communication efforts and working with clients to plan, create and publish high-quality, unique content, through both on- and offline media to achieve desired results. Our background in business journalism, marketing, PR/media relations and online communications makes us well-positioned to serve the needs of 21st-century marketers.

We serve clients who are looking for help creating content for a wide array of channels—from social media posts to full-length manuscripts, and everything in between. We focus primarily on service-related B2B topics and work with a number of independent consultants interested in building their thought leadership through online channels. For ongoing content management, our first step is to fully understand your goals, objectives and the competitive landscape.

Then we’ll conduct a thorough analysis and assessment of your digital presence, compared to competitors, and recommend a communication strategy to achieve your goals. But, we also regularly take on individual projects – white papers, blog posts, contributed articles, etc. If you’re interested in learning more, let us know!

(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

Recommended Reading

21st Century Secrets to Effective PR: Tips and Best Practices for Gaining Media Exposure

Please follow and like us:

Tags: , , , ,

Leave a Reply

Complete the math problem before submitting a comment. * Time limit is exhausted. Please reload CAPTCHA.