In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including web sites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why:
Archive for November, 2013
PR Pro Thinks Blog Posts are the New Press Release — But, What do Journalists Think?
Thursday, November 21st, 2013I read an interesting blog post today from Arik Hanson’s blog “Communications Conversations” titled News releases or blog posts: What is the future of media relations? In it, he suggests that companies and individuals hoping to gain attention through the media should give up on the outmoded use of traditional news releases in favor of blogs. Blogs, he says, offer many benefits including: (more…)
Are You Engaged in Marketing Malpractice?
Tuesday, November 19th, 2013I responded to a reporter’s query this week related to best (or I should say worst!) practices in marketing. His question was related to “marketing tactics that don’t work.” I had two initial thoughts about that query:
- I definitely believe that many of the marketing tactics being deployed today are ineffective—not worth the time or money spent on them and not generating relevant results
- The reason this is true, though, is not because of the tactic–but because of the strategy, or lack thereof (more…)
How Does Your Web Site Stack Up?
Tuesday, November 5th, 2013The yin/yang of the 21st century marketplace is that consumers can find, and form impressions of, you online without ever having to encounter you either face-to-face or voice-to-voice.
That can be a good thing if, through those encounters that you may never physically take part in, their impressions are positive. It can be a very bad thing if they’re not. And, sadly, you may never know the difference.
We were working with a client recently on a web site analysis. Through that process we: (more…)
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
