In the “old days” finding experts was largely limited to identifying them through academic circles or highly regarded trade and professional publications. Experts were, in essence, “vetted” and those seeking their input could rely upon their veracity, authority and credentials. But, things have changed. Today, quite literally, anyone can be positioned as an “expert”–whether they really are or not. This has become possible because of the World Wide Web and a plethora of online communication channels, including web sites, social media, blogs, etc. This is both a good and a bad thing. Interestingly, it is both good and bad for experts and non-experts. Here’s why:
Posts Tagged ‘online experts’
The Yin and Yang of Finding–or Being–an Online Expert. Beyond Smoke and Mirrors.
Wednesday, November 27th, 2013Tags: Brand Management, consultants, credible sources, expertise, Journalism, media relations, online experts, pr, Social Media, sources
Posted in Business Development, Competition, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
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