Posts Tagged ‘professional networking’

Avoiding the Top 3 Networking Blunders

Thursday, December 7th, 2017

Hiring marketing or content marketing talent?Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.

Unfortunately, we don’t always leverage those relationships to best advantage. (more…)

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Let Your Knowledge Be Your Promotion!

Monday, October 28th, 2013

We recently launched a new LinkedIn group — Let’s Get Strategic About Communications! — that we’re hoping will generate some good discussion and sharing of best practice insights among communication professionals. It’s a closed group, meaning that we are carefully monitoring participation and limiting it to those who are committed to openly sharing information in a non-promotional manner. The trouble, we think, with so many LinkedIn groups is that they quickly devolve into blatant self-promotion and become nothing more than individual members saying “look at me!,” “look what I’ve done!,” “come to my webinar!,” “read my whitepaper!,” etc.  Now, there is certainly (more…)

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Writing Your Elevator Speech: Individual Branding for Personal and Professional Success

Thursday, February 14th, 2013

I recently did a presentation for a group of Young Professionals that are part of a local Chamber of Commerce on how to create and deliver effective “elevator speeches.” Elevator speeches are those brief introductions that we’re all called upon to give from time to time, particularly in networking situations when we’re asked: “What do you do?”

For business owners, consultants and business leaders in any field, the opportunity to deliver an “elevator speech” is an opportunity to support your desired brand perception. We often fail to think of it that way, though–instead, we tend to think of it as simply a requirement to provide some general information about what it is we do.

Interestingly, as I worked on the presentation for this group it became very clear to me that just as when thinking about organizational brand impact, individually we have an opportunity to define and manage our personal brands. The steps are very similar to the steps I take when working with clients on branding-related issues. They are: (more…)

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