Elevator pitches have been a mainstay of business networking for decades. Initially named because they were likely to be delivered while riding in an elevator, requiring a short, pitchy and impactful statement for that brief span of time, today’s elevator pitches are just, if not more, likely to be delivered via Zoom.Posts Tagged ‘elevator speech’
Creating Your Zoom (aka Elevator) Pitch
Monday, March 21st, 2022Elevator pitches have been a mainstay of business networking for decades. Initially named because they were likely to be delivered while riding in an elevator, requiring a short, pitchy and impactful statement for that brief span of time, today’s elevator pitches are just, if not more, likely to be delivered via Zoom.Holiday Small Talk: Explaining What You Do For a Living
Friday, December 9th, 2016The holidays are a great time to see family and friends you may not have seen or spoken to in some time. And when conversations with people you don’t see regular
ly gets stale, the quest for common ground may lead you to a variation of this common fallback: “How’s work?” or “what do you do for work again?”
For entrepreneurs, who have often been greeted with blank stares in response to that question, the answer can be tricky. (more…)
Networking in the Digital Age
Sunday, October 23rd, 2016It simply can’t be overstated just how important networking is for business professionals. But, in an increasingly online world, the game has changed significantly from the days of handing out business cards at cocktail parties. Here we explore the concept of online business marketing. (more…)
How Well Are You Managing Your Personal Brand?
Tuesday, December 30th, 2014Most of us are familiar with the concept of branding from a marketing perspective. Brands like Nike, Coca-Cola, IBM and Target are well known. Also well known is the time, effort, expense and attention that goes into managing brands. But brand management isn’t just for organizations. Individuals have brands too, and, just as with major companies, those brands need to be carefully managed to achieve desired results.
Writing Your Elevator Speech: Individual Branding for Personal and Professional Success
Thursday, February 14th, 2013I recently did a presentation for a group of Young Professionals that are part of a local Chamber of Commerce on how to create and deliver effective “elevator speeches.” Elevator speeches are those brief introductions that we’re all called upon to give from time to time, particularly in networking situations when we’re asked: “What do you do?”
For business owners, consultants and business leaders in any field, the opportunity to deliver an “elevator speech” is an opportunity to support your desired brand perception. We often fail to think of it that way, though–instead, we tend to think of it as simply a requirement to provide some general information about what it is we do.
Interestingly, as I worked on the presentation for this group it became very clear to me that just as when thinking about organizational brand impact, individually we have an opportunity to define and manage our personal brands. The steps are very similar to the steps I take when working with clients on branding-related issues. They are: (more…)
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