Posts Tagged ‘measuring effectiveness’

How Can You Measure Your Advertising Effectiveness?

Tuesday, October 8th, 2013
It’s very important for businesses of any size to track the results of their marketing campaigns. Small businesses, in particular, are often “budget-challenged,” so it is especially important that they know that their marketing efforts are achieving desired results. The biggest benefit is that they will have information to tell them how to use their marketing budget most effectively.
There are a variety of ways they might track the effectiveness of these campaigns: (more…)