Posts Tagged ‘marketing to CEOs’

If You’re Trying to Connect With CEOs on Social Media, You May Be Wasting Your Time

Monday, February 18th, 2013

I wrote an article recently for Econtent on CEOs and social media, considering the extent to which they are–or may not be–engaged with social media. What I learned surprised me, and may surprise you as well.

Since LinkedIn is the most business-oriented of the social media tools I’m familiar with (Google+ is quickly gaining ground), I decided to check LinkedIn to see how many Fortune 500 CEOs had LinkedIn profiles. I decided to start with the top 25 companies and their CEOs, using the Fortune list. Of the Top 25 on the list, only one– (more…)

Please follow and like us:
error