Posts Tagged ‘analyzing data’

Misconceptions about Social Media Data

Tuesday, October 20th, 2015

The modern marketing strategy just isn’t complete if it doesn’t include a social media element. As we’ve discussed in a previous blog post, tools like Google Analytics are great for tracking your social media activity and its impacts on your business. While we encourage social media marketers to read that blog and the background information linked within, it’s also important to discuss some of the misconceptions many businesses have about all the social media data they are collecting. Some might focus on information that isn’t particularly helpful, while others might be disregarding or missing entirely key metrics. (more…)

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