Posts Tagged ‘freelance writing’
Monday, May 9th, 2022
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement, or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
Tags: copywriting, finding writers, freelance writing, hiring writers, writing copy, writing sales copy
Posted in Content Marketing, Marketing Communication | No Comments »
Monday, August 2nd, 2021
Content is king, as the saying goes, and that’s certainly true in a digital world. Consumer appetite for content is at an all-time high and continuing to grow. That’s great for organizations that have well-oiled content creation teams in place to meet the demand. For others, though, developing content on a regular basis that is high-quality and focused on issues and topics that resonate with their audiences can be a challenge. The gig economy can help. A wide range of freelancers and contract content creators are available to organizations to help produce content for any format. (more…)
Tags: content marketers, content marketing, Contently, contract writers, evaluating freelancers, finding freelancers, Fiverr, freelance writing, freelance writing sites, hiring freelancers, Journalism, nDash, Skyword, Upwork
Posted in Blogging, Content Marketing, Marketing and Branding, Remote Work | No Comments »
Monday, July 16th, 2018
Whether you’re writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for your website, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for.
Think about writing copy as making a sales pitch to a customer. Your goal is to persuade that customer to do something – most likely to purchase your product or service. Here’s how: (more…)
Tags: advertising copy, blog, blogging, copy writing, copywriting, freelance writing, writing blog copy, writing copy
Posted in Blogging, Content Marketing, Marketing Communication | No Comments »
Wednesday, August 12th, 2015
The world suddenly seems to have a voracious appetite for content as online marketers compete with each other in an attempt to capture the eyeballs and eardrums of current and potential customers. Not just any content, but high-quality, unique and relevant content.
It wasn’t always this way. The bottom kind of fell out of the writing industry back in 2008 as the recession hit full force. Media outlets were laying people off in droves, or closing entirely, and the demand for freelancers was rapidly diminishing. I know because I had been a freelancer for a number of years. Even while employed full-time, I made a very nice “extra income” from writing for a variety of trade and professional publications.
It was this extra income that I felt would help provide me with a cushion when I launched Strategic Communications in 2008. But I was wrong.
(more…)
Tags: content marketing, demand for writers, freelance writing, Google algorithms, Google search, Journalism, search marketing, SEO
Posted in Blogging, Client Relations, Content Marketing, Healthcare Communication and Marketing, Internet Marketing, Publishing | No Comments »