Posts Tagged ‘direct mail marketing’
Friday, September 1st, 2023
A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating! At least I thought so. It was all about how nature is made up of fractals that operate in a systematic way to create patterns (in clouds, in leaves, in trees—in everything!). It’s all very mathematical (and I didn’t understand much of the really technical content…) but the images were fascinating and the idea that there are patterns—often predictable patterns—in everything around us, was (more…)
Tags: content marketing, digital marketing, direct mail marketing, Direct Marketing, email marketing, snail mail, traditional marketing
Posted in Content Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, October 18th, 2018
Marketers have a wide range of channels available to them in their efforts to reach potential customers. While some are general – i.e., TV commercials, billboards, radio ads – others are much more targeted and focused. Before the days of email, direct-mail marketing, in which a marketer mails marketing materials directly to a specifically identified group of recipients, was a great way to target likely customers, and it still is. But advances in technology mean that we can take this kind of marketing to the next level through email marketing. (more…)
Tags: best practices in email marketing, content marketing, copywriting, digital marketing, direct mail marketing, Direct Marketing, email marketing
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Communication | No Comments »
Wednesday, September 28th, 2016
For many organizations, corporate events form a key part of the overall marketing strategy. Since the advent of email, it’s no longer necessary to spend money on fancy paper invitations and the associated postage. However, that doesn’t mean that style and etiquette are thrown out the window with a slightly less formal medium. Whether your target audience is potential employees, business partners or customers, crafting an effective email invitation is an art. Here are some best practices to help you create compelling copy for email invitations: (more…)
Tags: Customer Communication, digital marketing best practices, direct mail, direct mail marketing, Direct Marketing, email invitations, email marketing, email marketing best practices
Posted in Content Marketing, Internet Marketing | No Comments »
Thursday, January 28th, 2016
In a recent blog post we discussed the great potential inherent in the oft-overlooked marketing strategy of direct mail. We discussed how direct mail has a more personal feeling and how it can grab the recipient’s attention more effectively than an email, which may be ignored or filtered into junk mail or spam folders. Hopefully we converted some skeptics.
Now we’d like to take a deeper dive to look at specific tips and tricks for making direct mailing campaigns work for your organization, something covered in greater depth in our book “Direct Mail in the Digital Age.” (more…)
Tags: content management, Customer Communication, digital marketing, direct mail marketing, Direct Marketing, online marketing
Posted in Business Development, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, online marketing, traditional direct mail, traditional marketing
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
Thursday, March 7th, 2013
Despite the fact that the United States Postal Service (USPS) is struggling and about to cut back on their delivery, there are some (including me) that believe that traditional direct mail still holds benefits for both marketers and consumers. In an increasingly cluttered email environment, after all, marketers will be challenged to come up with new ways to “capture eyeballs.” Traditional direct mail may hold some opportunities for a number of reasons: (more…)
Tags: Advertising, direct mail, direct mail marketing, Direct Marketing, email marketing, Marketing, snail mail
Posted in Marketing and Branding, Marketing Communication, Promotions | No Comments »
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