Archive for the ‘Strategy’ Category
Friday, May 3rd, 2013
Whether you’re opening a new business, launching a new product, hiring a new employee, writing a book, creating a blog, etc., etc., etc., there are a number of activities that your business might engage in that you feel should generate news. Problem is, there is often a gap (or seems to be) between what you think is newsworthy and what the new media think.
The good news is that even very small organizations can generate media exposure. They need, though, to follow some general guidelines. (more…)
Tags: HARO, help a reporter, journalist, media relations, news release, pr, press release, ProfNet
Posted in Journalism, Media relations/PR, PR and Media Relations, Strategy | No Comments »
Monday, April 29th, 2013
The Evian babies are back! In a new spot, which has received more than 41 million views on YouTube, adults find themselves face-to-face with their younger selves in a large mirrored window–and the dancing ensues. It’s adorable–but does it sell water? Where’s the relevance?
Contrast this spot to an equally creative–and far more out-of-the-box–spot (more…)
Tags: Advertising, Brand management, Strategy, viral marketing, word of mouth, YouTube
Posted in Advertising, Brand management, Marketing and Branding, Media relations/PR, PR and Media Relations, Strategy | No Comments »
Tuesday, April 23rd, 2013
Leaders lead. Managers manage. Followers follow. Each of these roles within any organization is important, but there is often confusion about what leaders do vs. what managers do.
To me the distinction is clear. (more…)
Tags: leaders, leadership, leadership development, management, senior leadership, succession planning
Posted in HR Management, Strategic Planning, Strategy, Training | No Comments »
Monday, February 18th, 2013
Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: ”Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
Tags: burger king, crisis, crisis communication, crisis management, hacked, password, plan, Social Media, twitter
Posted in Advertising, Brand management, Business development, Community relations, Customer communication, Internet marketing, Marketing, Marketing and Branding, Media relations/PR, PR and Media Relations, Promotions, Social Media, Strategy, Web Sites | No Comments »
Tuesday, February 12th, 2013
Can you think of the last time you were engaged in a marketing research project? If you’re like most business people, when you hear that question you’re probably thinking about some long-range, very intensive, data-gathering exercise that involved a lot of time, a lot of money and a lot of data analysis. And, yes, that is research. But we’re guessing that you are engaged in research far more frequently than you realize. Importantly, your research efforts don’t have to be full-blown initiatives that involve extensive quantitative research and analysis. Sometimes, yes–but, often, no. The trick is determining when you need to gather more information. And that comes down to two important steps: (more…)
Tags: competition, data, data analysis, focus groups, marketing research, qualitative research, quantitative research, secondary research, surveys
Posted in Marketing, marketing research, Marketing Research, Strategy | No Comments »
Tuesday, January 15th, 2013
A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.
Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app. (more…)
Tags: facebook, interaction, internet, internet marketing, Marketing, personal, social, Social Media, trust, twitter, websites
Posted in Advertising, Brand management, Community relations, Internet marketing, Marketing, Marketing and Branding, Marketing communication, Media relations/PR, PR and Media Relations, Social Media, Strategic Communications, Strategy | No Comments »
Thursday, January 3rd, 2013
When I was 21 I thought I knew everything. Now that I’m “older” I look back and still think I knew quite a bit. Actually, as I work with college students, I’m often impressed at how fearless they are in terms of what they believe they know and can do–and they can. Somehow, along the way, as we age I think we become overly cautious. We learn more about what we don’t know and begin to second-guess ourselves. That’s unfortunate. I’d like to still be as fearless and “brilliant” as I was back then! Recently, I responded to a reporter’s query about “the Top 5 things” I wish I had known at 21. Here’s my list: (more…)
Tags: experience, expertise, hindsight, learning, personal development, professional development
Posted in Business Development, Strategy | No Comments »
Tuesday, January 1st, 2013
I love a new year. Although I realize that, technically, every day is the beginning of a new year, there’s something about the New Year that makes me both reflective and optimistic about what lies ahead. As a pretty goal-oriented person, I enjoy the process of looking back, learning, and looking forward. It’s the basis of strategic planning, after all, a personal passion of mine. Each year I spend time to commit my goals to writing and I track my progress throughout the year. I don’t achieve every goal, but I do belief that I’m more effective than I would be if I didn’t take the time to plan. I had some great successes in 2012 and a lot of very rewarding experiences–both personally and professionally. But there’s always room for improvement and, regardless of what I achieve, I always want to achieve more. So, in 2013, there are a number of things I’d like to do better: (more…)
Tags: Business development, client development, Customer Service, Marketing, marketing strategy, personal development, planning, professional development, resolutions, Strategic Planning, Strategy
Posted in Business development, Business Development, Client relations, Customer Service, Innovation, Sales, Strategic Communications, Strategic Planning, Strategy | No Comments »
Thursday, December 27th, 2012
As the New Year approaches it’s time to begin thinking about New Year’s resolutions, which might also be referred to as “strategic planning” — although those words tend to strike fear into the hearts of even the most focused of business professionals. I don’t know why, but I’m coming to accept it as a given. One of my resolutions for the New Year is to come up with a way of making planning less intimidating. “Good luck” say my business colleagues. But, I digress…
As you look forward to 2013, what are the fundamental issues that most impact your organization? What are the opportunities you hope to take advantage of? What are the challenges you hope to overcome? Here are a few tips to get you started: (more…)
Tags: goal setting, goals, New Year's resolutions, planning, strategic plan, Strategic Planning, Strategy
Posted in Business Development, Marketing and Branding, Strategic Planning, Strategy | No Comments »
Thursday, October 25th, 2012
One of the most important elements of successfully implementing a strategic plan of any size (whether a business plan, an annual company plan, a marketing plan, etc.) is establishing benchmarks or objectives that are specific and quantifiable and that will be tracked throughout the planning period. The use of dashboards is a great way to visually – and simply – convey information on how the organization is doing. Sharing this information openly (more…)
Tags: Business development, dashboards, data, measurement, metrics
Posted in Business development, Sales, Strategic Planning, Strategy | No Comments »
Subcribe to This Blog