We’ve been fairly active in social media for quite some time and manage several accounts for our own marketing efforts and to experiment with techniques that we can use to help boost clients’ awareness levels and levels of engagement online. We’ve reached that point where it is more common for people to reach out to us to connect than it is for us to be actively seeking new connections. To manage our connections, we have some guidelines in place to determine whose invitations to connect we accept and whose we ignore. (more…)
Posts Tagged ‘twitter’
What NOT to do on LinkedIn—or other social media sites!
Thursday, October 10th, 2013Tags: facebook, linkedin, Marketing, online advertising, online promotion, self-promotion, Social Media, twitter
Posted in Business Development, Internet Marketing | 4 Comments »
Top Social Media Missteps: Are You Making These Mistakes?
Thursday, September 26th, 2013There is no doubt that the rapid introduction of various social media platforms has dramatically changed the communication climate for businesses of all kinds. Whether you’re an independent consultant or author, work in a small “mom and pop” retail outlet, or a large multi-national conglomerate, social media is likely to play a part in communicating with key audiences. Unfortunately, sometimes the role of social media isn’t carefully considered. Messages are shared, but is anyone listening? Most importantly, are the right people listening? (more…)
Tags: facebook, Google+, linkedin, online advertising, Pinterest, SEO, Social Media, social media marketing, twitter
Posted in Marketing and Branding | 2 Comments »
Tweet, Tweet and Retweet — Your Audience is Fleeting so Hit Them Multiple Times!
Tuesday, August 20th, 2013I’ve long had the feeling that much of what I (and others) tweet about is like the old saw about a tree falling in the forest. Is anybody there when I tweet and, even if they are, are they paying attention? Well, research done by Sysomos indicates that 71 percent of the 1.2 billion tweets they reviewed over a two-month period produced no replies or re-tweets. Further, the study indicated that when a retweet does occur, it’s most likely to occur in the first hour after someone initially published the tweet.
Tags: email marketing, online marketing, Social Media, twitter
Posted in Internet Marketing | No Comments »
Narrowing Your Audience: Be Clear to Connect
Tuesday, June 25th, 2013One of the key decisions that communicators must make is how to segment their audience. Segmenting is basically dividing the overall audience into groups–or segments–that share commonalities so that they can be targeted more specifically. For instance, if you’re a health care organization, you could segment your audience into: women and men. You might further segment the women into audiences of: women of child-bearing age, pre-menopausal women, menopausal women, elderly women. Even among these audiences there might be some need to further segment.
There are (at least) two key points to consider about segmentation:
(more…)
Tags: communication, customer segmentation, facebook, Google+, linkedin, market segments, marketing communication, segmentation, Social Media, twitter
Posted in Healthcare Communication and Marketing, Internet Marketing, Marketing Communication, Strategic Communications | No Comments »
Is Facebook Fading Away? Why Continually Monitoring All Communication Options is Important
Thursday, June 6th, 2013Once upon a time, many, many years ago, advertising on network television was all the rage. That’s where the big brands connected with consumers and drove sales. And then the landscape became fractured. Cable networking emerged, offering a wide range of new opportunities for advertisers to reach more narrowly segmented markets. The same thing was happening in the print environment. And then, of course, the Internet emerged and the rest is history.
But what’s happening today in the communication world will also, ultimately, be history. And recent reports (more…)
Tags: facebook, Instagram, internet, linkedin, online marketing, Social Media, Strategy, twitter
Posted in Internet Marketing, Marketing and Branding | No Comments »
What the %&*$ is a #Hashtag and What Is It Good For?
Monday, April 15th, 2013I admit to being somewhat flummoxed (I like that word!), by the use of the hashtag (#) on Twitter. Sure, I get the general idea and I use hashtags myself. I understand that using this symbol in front of a word or phrase will help those who are interested in certain issues readily find relevant posts. But, doesn’t that happen through organic search anyway? Recently, I came across an article that I thought might shed some insight into the issue and, while it included some relevant tips and suggestions, I’m still left wondering:
“Can’t I achieve the same thing through just regular search results?”
Where hashtags seem to have the most relevance, and where I think they’re most effectively used, IMO, (more…)
Tags: @dmscott, @GuyKawasaki, hashtag, Social Media, twitter
Posted in Uncategorized | 2 Comments »
What Social Media Tool Should You Use? No Easy Answers.
Thursday, April 4th, 2013With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?
Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)
Tags: Advertising, communication, Hootsuite, linkedin, marketing communication, Social Media, twitter
Posted in Marketing and Branding, Marketing Communication, Strategic Communications | No Comments »
Crisis: It Can Happen to Anyone. Take Burger King, For Example!
Monday, February 18th, 2013Contributed by Rachel Vick
We saw a prime example today of the need for big brand crisis communication. That’s right; Burger King was hacked on Twitter earlier this morning. Nothing like an Internet hacking to threaten a company’s reputation and put them directly in the spotlight!
Burger King’s hackers tweeted around 11:00 am that Burger King had been sold to McDonald’s. Burger King’s Twitter profile was also changed, including the profile photo (which was changed to the McDonald’s logo) and company information, which stated: “Just got sold to McDonald’s because the whopper flopped.”
The hackers continued to tweet for about an hour with obscene statements and false accusations, such as (more…)
Tags: Advertising, Brand Management, burger king, Community Relations, crisis, crisis communication, crisis management, Customer Communication, hacked, Marketing, password, plan, Social Media, Strategy, twitter
Posted in Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations, Promotions, Web Sites | No Comments »
If You’re Trying to Connect With CEOs on Social Media, You May Be Wasting Your Time
Monday, February 18th, 2013I wrote an article recently for Econtent on CEOs and social media, considering the extent to which they are–or may not be–engaged with social media. What I learned surprised me, and may surprise you as well.
Since LinkedIn is the most business-oriented of the social media tools I’m familiar with (Google+ is quickly gaining ground), I decided to check LinkedIn to see how many Fortune 500 CEOs had LinkedIn profiles. I decided to start with the top 25 companies and their CEOs, using the Fortune list. Of the Top 25 on the list, only one– (more…)
Tags: facebook, linkedin, marketing to CEOs, Social Media, twitter
Posted in Business Development, Internet Marketing | No Comments »
Boosting The Power of Social Media: Taking Risks Without Getting Burned
Thursday, January 17th, 2013What have you posted on your social media sites lately? Anything substantial? Anything risky? Anything controversial or challenging that you thought might provoke a response–even a contrary response–from your audience?
A key to engaging with audiences online and encouraging interaction with them is provoking an emotion: making them care. In the process you reveal something about who you are and what you believe in. Regardless of the business you’re in, the first thing that your potential customers do when seeking information on products or services they may be interested in is (more…)
Tags: career, Community Relations, Customer Communication, facebook, internet, job, jobs, professional, reputation, Social Media, Technology, Training, twitter, web
Posted in Client Relations, Internet Marketing, PR and Media Relations | No Comments »
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