Posts Tagged ‘twitter’
Tuesday, July 8th, 2014
Social media is critical for most (but still not all) businesses these days. It is a key communication channel that allows businesses and individuals to connect with a wide audience very cost-effectively.
As a business owner I maintain both LinkedIn and Twitter accounts for myself and have used them to successfully connect with prospects, clients, the media and other audiences. I’ve gained more than one client simply through my LinkedIn profile.
As a marketing communication consultant I work with clients to develop and manage their online communications presence through content marketing and management. These activities generally involve a strategy around driving traffic from various social media activities (LinkedIn, Twitter, YouTube, blogs, etc.) to their web sites to generate some specific action, ultimately leading to a sale or new client interaction.
In my work I’ve found the keys to success to involve primarily two things: (more…)
Tags: content marketing, facebook, Google+, Instagram, likeable social media, linkedin, Pinterest, Social Media, social media marketing, twitter
Posted in Uncategorized | No Comments »
Thursday, June 12th, 2014
Ashton Kutcher (@aplusk) has more than 16 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.5 million. My @StratCommun account has about 1500; my @LinWriter account has about 1300. What does this all mean? (more…)
Tags: analytics, facebook, linkedin, measurement, measuring results, Pinterest, social media success, successful social media, twitter, using social media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Measurement | No Comments »
Thursday, May 22nd, 2014
Financial institutions are on social media. Hospitals and healthcare systems are on social media. Even law enforcement agencies are becoming engaged. While some groups have, for very good reason, been slow to adopt social media as a means of communicating with various audiences, it’s fair to say that most organizations that have an audience of some sort have found social media to be a “must do” rather than a “we need to think about it.”
But not all. (more…)
Tags: blogging, blogs, Customer Communication, facebook, Healthcare, linkedin, Social Media, twitter, U.S. Military
Posted in Uncategorized | No Comments »
Thursday, May 1st, 2014
I’m a long-time fan of LinkedIn, and LinkedIn Groups, particularly for B2B marketing. I’ve used LinkedIn and groups for myself and for my clients whose goals generally include building credibility and establishing thought leadership status. A business contact recently asked me what my “top tips” would be for participating in LinkedIn and, particularly, for participation in LinkedIn Groups–one of the big benefits of this social media platform in my opinion.
(more…)
Tags: linkedin, LinkedIn groups, Social Media, twitter
Posted in Business Development | No Comments »
Tuesday, April 29th, 2014
I learned recently that there’s a quick and easy way to find the first tweet of anyone who has been engaged with Twitter. You just go to this link and enter in the @username of someone and you’ll see there first post — aka tweet.
My first tweet for @StratCommun was on October 1, 2009 – wow! That surprised me. I know I’ve been engaged for some time, but didn’t realize exactly how long. Time flies, as they say (pun intended).
(more…)
Tags: influencers, Social Media, twitter
Posted in Uncategorized | No Comments »
Tuesday, April 22nd, 2014
Socializing Your CEO, a report released by Weber Shandwick, indicates that only 18% of the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. Don’t believe it? Do a quick search on LinkedIn, arguably the most “professional” of the various social media channels, and see how many CEOs you find.
You’ll find some, but they don’t represent the CEOs of the Fortune 500 — or even 1000. Most, like me, are CEOs of their own small firms or consultancies.
So, what gives? (more…)
Tags: CEOs and social media, communication, facebook, linkedin, Social Media, strategic communication, twitter
Posted in Uncategorized | No Comments »
Tuesday, March 25th, 2014
We work with clients regularly to help them evaluate or establish various channels of online communication with their key audiences. Social media is obviously often part of the process we use in helping them connect with these audiences. Often, but not always. When it is, just as with any other form of communication, one thing we want to establish right up front is a means of measuring the value of this activity. (more…)
Tags: content management, content marketing, facebook, Google+, linkedin, measurement, metrics, Social Media, twitter
Posted in Analytics, Content Marketing, Internet Marketing | No Comments »
Wednesday, March 12th, 2014
Google+ is one of those relatively new social media tools that puzzles many, myself included. I’ve checked it out, dabbled with both a personal profile and a business page, deleted both, and started all over again. I have a few people in my circles and some people have me in theirs (many who are absolute strangers to me).
Recently, though, I had one of those “a ha!” moments about Google+ and why, for just about anybody hoping to be “discovered” online, it’s a must-use tool.
Here’s the thing: (more…)
Tags: facebook, Google+, linkedin, online marketing, SEO, Social Media, twitter
Posted in Uncategorized | No Comments »
Tuesday, February 11th, 2014
The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Tags: Advertising, content management, content marketing, facebook, Google+, Instagram, linkedin, Marketing, Pinterest, selling social media, Social Media, social media advertising, social media and the C-suite, twitter
Posted in Content Marketing | No Comments »
Tuesday, January 14th, 2014
We use social media for our own business and also work with clients to help them use various social media channels effectively to meet their business objectives. Many of our clients are in service (e.g. healthcare) organizations or are independent consultants hoping to establish themselves as thought leaders. All are hoping that social media can help to raise awareness of their services and, ultimately, drive business. We’ve successfully used (more…)
Tags: content management, content marketing, facebook, Google+, internet marketing, linkedin, Social Media, twitter
Posted in Content Marketing, Internet Marketing, Marketing and Branding | No Comments »
Subcribe to This Blog
Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
