Getting #Personal: How Engaging Social Media Visitors in Conversation Can Boost Engagement

A good place to keep your clients, customers, and employees engaged is online. Interaction is key, and a critical element of keeping people engaged and interested. You can do this on social networks, blogs, emails, and websites.

Here’s an example that comes from an intern of mine, who reached out and tweeted to a company that makes an interesting Mac app.

Flutter is an app that lets users control their music. It allows them to change a song with a point of a finger via webcam. How cool is that? Well Rachel thought it was pretty impressive, so she tweeted about it, hash tagging #Flutter.

A few days later, Flutter (@flutterapp) replied to her tweet with a sincere thank you and compliment:

Rachel’s experience is a good example of how “getting personal”–with individuals and with companies–can generate meaningful interaction and discussion. Getting personal makes clients and customers feel like the companies and services they are using actually care about them and their opinions.

Interaction is critical to engagement. When people see that you’re being personal and interacting with them, they are more likely to trust you and your company. Business can bloom when you interact and get #personal.

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