There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. All organizations can benefit from having a wide variety of communication channels (both synchronous and asynchronous) to ensure that employees throughout the organization, regardless of role or communication channel preference, are receiving key messages.Posts Tagged ‘internal communication’
Best Practice Communication Takes Many Forms
Thursday, June 10th, 2021There is no such thing as “the best” communication channel whether considering internal channels for employee communications or external channels to connect with customers and potential customers. All organizations can benefit from having a wide variety of communication channels (both synchronous and asynchronous) to ensure that employees throughout the organization, regardless of role or communication channel preference, are receiving key messages.Boosting the Effectiveness of Your Employee Communications
Wednesday, March 4th, 2015It’s a constant challenge for many organizations: finding ways to ensure that their employees have the information they need not only to do their jobs, but to boost their engagement and loyalty and to serve as effective brand ambassadors. I was asked recently for my “top tips” on how companies, large and small, can improve their employee communication efforts. These were my top three recommendations: (more…)
Walking The Talk: Do Your Actions Match Your Words?
Tuesday, November 11th, 2014PricewaterhouseCoopers U.S. chairman Robert Moritz recently discussed the issue of engaging younger employees in an article for Harvard Business Review titled “The U.S. Chairman of PwC on Keeping Millennials Engaged.” While the article contains a number of intriguing insights, one point that stood out from a marketing perspective was (more…)
An Often Overlooked Audience You Shouldn’t Ignore!
Tuesday, October 28th, 2014I had an opportunity recently to speak to a group of human resource (HR) professionals in my community about a topic I’ve always been passionate about–employee communication. My undergraduate degree was in Psychology and Social Work. My dream as a child was to become a psychologist and, from seventh grade on, that was the path I thought I would take. However, during my senior year of college, I had my first internship and realized that I was not cut out to be a counselor. So, I pursued another path. I was working for a local governmental agency at the time, and I took an interest in HR management. The concept of employee motivation was very interesting to me and clearly aligned with the psychological principles I had learned about in school. So, I toyed with the idea of potentially creating or serving in a role that might be called a “corporate psychologist.”
Then, as fate would have it, (more…)
Are you practicing effective B2E marketing?
Tuesday, January 28th, 2014I heard a term recently that I had never heard before, but that I wish I had come up with: B2E marketing: for “Business to Employee.” Most are familiar with both B2C (business to consumer) and B2B (business to business) marketing and, of course, the concept is the same. This new acronym, though, really hits on a very, very important audience that many businesses overlook. But, while I’ve spoken, written and consulted widely on the important role that employees can play as brand ambassadors, I didn’t coin the term. Darn! That said, (more…)
Effective Internal Communication Drives Business Success Say Investors
Tuesday, October 16th, 2012I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.
I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)
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