It’s a constant challenge for many organizations: finding ways to ensure that their employees have the information they need not only to do their jobs, but to boost their engagement and loyalty and to serve as effective brand ambassadors. I was asked recently for my “top tips” on how companies, large and small, can improve their employee communication efforts. These were my top three recommendations: (more…)
Posts Tagged ‘Employee Communication’
Boosting the Effectiveness of Your Employee Communications
Wednesday, March 4th, 2015An Often Overlooked Audience You Shouldn’t Ignore!
Tuesday, October 28th, 2014I had an opportunity recently to speak to a group of human resource (HR) professionals in my community about a topic I’ve always been passionate about–employee communication. My undergraduate degree was in Psychology and Social Work. My dream as a child was to become a psychologist and, from seventh grade on, that was the path I thought I would take. However, during my senior year of college, I had my first internship and realized that I was not cut out to be a counselor. So, I pursued another path. I was working for a local governmental agency at the time, and I took an interest in HR management. The concept of employee motivation was very interesting to me and clearly aligned with the psychological principles I had learned about in school. So, I toyed with the idea of potentially creating or serving in a role that might be called a “corporate psychologist.”
Then, as fate would have it, (more…)
What do your employees know about your brand?
Tuesday, April 15th, 2014In our work with organizations, primarily in service professions (e.g. healthcare, consulting), we often find one critical audience overlooked–employees. Particularly for service organizations, employees are everything. They literally are the product! If they aren’t kept informed about your company’s mission, vision, values and desired brand image, they can’t help you support your brand.
The big question for you: do your employees understand your desired brand image? (more…)
Are you practicing effective B2E marketing?
Tuesday, January 28th, 2014I heard a term recently that I had never heard before, but that I wish I had come up with: B2E marketing: for “Business to Employee.” Most are familiar with both B2C (business to consumer) and B2B (business to business) marketing and, of course, the concept is the same. This new acronym, though, really hits on a very, very important audience that many businesses overlook. But, while I’ve spoken, written and consulted widely on the important role that employees can play as brand ambassadors, I didn’t coin the term. Darn! That said, (more…)
For Service Organizations, Employees Rule!
Thursday, May 23rd, 2013I have been working on the development of a training session on developing employees as brand ambassadors for a service organization and, as I’ve been conducting my research and gathering examples, I’m struck as always by the critical role that employees play in either strengthening or damaging the brand, and the woefully inadequate attention that most organizations pay to helping them be successful in that role. The organization I’m working with is a refreshing exception–they recognize the importance of establishing strategy at the top of the organizations, preparing managers to serve as coaches and role models for service excellence and setting the stage for effective employee engagement through communication.
The steps in the process seem fairly straightforward and linear: (more…)
Why Employee Engagement Should Be Part of Your Marketing Mix
Thursday, December 6th, 2012Despite the fact that study after study continues to support the critical role that employees play as ambassadors (or detractors) for the organizations they work for, not all organizations are focused, as they should be, on their staff first. If you’re interested in boosting your marketing, you need to first start inside–with your employees. Seem a bit counter-intuitive? Maybe. But consider that, particularly for (more…)
Change Management: A Business Challenge That Can Be Overcome Through Open Communication
Thursday, November 8th, 2012Every organization goes through change. Every individual goes through change. Some manage change more effectively than others. Why? I think there are a couple of reasons. Those who are most effective at managing change–whether individuals or organizations–recognize: (more…)
Brand Matters!
Tuesday, October 23rd, 2012While doing some online research recently I came across an article on branding that I wrote back in 1997! Clearly it’s a topic that I’ve been interested in for some time. Two things struck me about coming across this piece:
1) Wow! The Internet was still in its infancy in the late 90’s, yet content from “way back then” is online.
2) Everything I said about branding back in 1997 (more…)
Effective Internal Communication Drives Business Success Say Investors
Tuesday, October 16th, 2012I had the opportunity, recently, to meet with some representatives of a private equity firm that has helped dozens of companies achieve success. Their track record has been impressive and their approach somewhat unique. They don’t just infuse money, they also infuse time, talent and expertise into ensuring that these companies do achieve the success they’re hoping for.
I asked them about the most common issue or problem they encountered when first working with these companies. I was surprised (more…)
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