Creating Your Zoom (aka Elevator) Pitch

Elevator pitches have been a mainstay of business networking for decades. Initially named because they were likely to be delivered while riding in an elevator, requiring a short, pitchy and impactful statement for that brief span of time, today’s elevator pitches are just, if not more, likely to be delivered via Zoom.

Zoom Pitches: Making an Impression Virtually

As many people have been working remotely either full-time or in some hybrid manner over the past two years, it’s become common to introduce themselves to others via Zoom. Those others may be new team members, vendors, customers and clients, or others. Just as when riding in an elevator, when connecting with others on Zoom, brevity is important.

Important Elements of Effective Zoom Pitches

Zoom, or elevator, pitches as very short statements that can be used in response to the question of “what do you do?” or when asked to introduce yourself to other meeting participants in the online environment. This brief statement should be designed to pitch yourself in a positive way, obviously, but more importantly, it should convey some value to the person you’re delivering it to. It should convey who you are, who you help, and what you do. It should:
  • Be clear and concise
  • Be focused on a specific target audience (consequently, you may have more than one elevator speech)
  • Convey specific, value-based benefits for your target audience
For instance, one of my Zoom pitches might be:
“Hi, I’m Linda Pophal with Strategic Communications. We help businesses of all sizes use content—like social media and blog posts, articles, white paper, and more—to achieve their marketing goals.”
I say “one of my Zoom pitches” because chances are good that you will have more than one. Each pitch should be designed to convey benefit to a specific individual depending on what your goals/objectives might be—and what their interests might be.

What NOT to Do When Making a Zoom Pitch

Zoom pitches aren’t designed to tell your whole life story. They also aren’t designed to be all about you, you, you (even though you’re obviously talking about yourself). We’ve all probably been victims of people who drone on and on about what they do. Being brief is best—and making sure to focus on something that suggests potential value for the person—or people—you’re speaking to.
Give it a try: what’s your Zoom pitch?

About Us

Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences. We work with clients to plan, create and publish high-quality, unique content. Whether on- or offline, or both, we’ll help you achieve desired results.

(Strategic Communications is certified as a Woman-Owned Business Enterprise through the Wisconsin Department of Administration.)

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Recommended Reading:

21st Century Secrets to Effective PR

Managing Remote Staff

Direct Mail in the Digital Age

The Complete Idiot’s Guide to Strategic Planning

The Everything Guide to Customer Engagement

Best Practices in Influencer Marketing

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