Posts Tagged ‘analytics’
Tuesday, June 16th, 2015
by Linda Pophal
For me, the summer months represent a relatively quiet time to catch up on some professional development activities that tend to be at the bottom of my list during busier times of the year. This summer, I’ve signed up for a few Coursera courses, including one called “Digital Analytics for Marketing Professionals.” One of the reading assignments led me, as is often the case, down a rabbit hole to more and more intriguing topics until I found myself looking at (more…)
Tags: analytics, analyzing web traffic, blogging, Google Analytics, home page, homepage, web site analysis, web site navigation
Posted in Analytics, Blogging, Content Marketing, Internet Marketing | No Comments »
Tuesday, October 7th, 2014
There’s a big difference between data and information, although the distinction can be subtle. Over the past few years I’ve been very interested in helping organizations determine whether their communication efforts are achieving desired results and, especially, their social media efforts. Social media is such a “big deal” these days that it’s not unlikely for organizations and individuals to want to “jump on the bandwagon” or continue to participate in social media simply because “everyone else is doing it.” Unfortunately, that’s not always a good reason to invest time and resources.
The difference between data and information can be helpful here. (more…)
Tags: analytics, goals, measurement, measuring social media, objectives, Social Media
Posted in Internet Marketing, Marketing and Branding | No Comments »
Thursday, June 12th, 2014
Ashton Kutcher (@aplusk) has more than 16 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.5 million. My @StratCommun account has about 1500; my @LinWriter account has about 1300. What does this all mean? (more…)
Tags: analytics, facebook, linkedin, measurement, measuring results, Pinterest, social media success, successful social media, twitter, using social media
Posted in Analytics, Content Marketing, Internet Marketing, Marketing Measurement | No Comments »
Thursday, April 24th, 2014
If you Google the term “strategic communications” my company — Strategic Communications — is likely to show up on the first page of the results you see. Great, right? Well, not necessarily. But, the fact that it does, and the results that I see, have provided me with some key insights into the types of words and phrases that I, and my clients, should be optimizing for. (more…)
Tags: analytics, Google Analytics, Hummingbird, internet marketing, SEO, Social Media
Posted in Analytics, Internet Marketing | No Comments »
Thursday, April 17th, 2014
I’ve been speaking and writing a lot about how communicators can do a better job of connecting with C-suite leaders to get traction for their ideas and proposals. Most recently, I presented a webinar for Mayo Clinic Center for Social Media and Ragan Communications on How to Talk Social Media to Your Hospital C-Suite. I also wrote a series of articles on the topic for IABC’s Communication World earlier this year. And I have a presentation coming up in May for Health Leaders Media.
Much of my work and research has been around issues related to social media but, in truth,
(more…)
Tags: analytics, bottom line, C-suite, marketing measurement, measurement, ROI, Social Media
Posted in Analytics, Marketing and Branding, Marketing Measurement | No Comments »
Thursday, April 10th, 2014
Expanding communication opportunities bring both benefits and challenges to marketers today. While the availability of a wide range of communication options can be empowering, it can also be overwhelming. Which to use? When? How? How can you ensure that you’re not just wasting your time?
Marketing staff at both large and small organizations are finding themselves faced with significant opportunities today, but these opportunities can translate into a significant amount of work. What can they do to ensure that their time is being spent most effectively? (more…)
Tags: analytics, content management, content marketing, marketing effectively, online marketing
Posted in Business Development, Content Marketing, Marketing and Branding, Marketing Communication, Marketing Measurement, Strategic Communications | No Comments »
Thursday, August 22nd, 2013
We recently received a question from a reader asking if we had any advice on how to use Google Analytics effectively. We do! Google Analytics is a very powerful tool for determining how effectively your web site is both reaching, and engaging, your target audience. Each month we analyze our own web traffic, as well as the traffic of our clients. We’ve seen some common trends and have gained some interesting insights through this analysis. (more…)
Tags: analytics, Google Analytics, internet marketing, measuring response, social media analysis, web site analysis
Posted in Analytics, Internet Marketing | No Comments »
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