I have five tips for those wanting to start a blog, or do a better job of managing an existing blog: (more…)
Archive for the ‘Marketing’ Category
In a previous blog post, we discussed the difference between blue oceans and red oceans. As a very brief recap, red oceans are the “what is” of the industry; it’s what is being done. Blue oceans, by contrast, are an open frontier. They are the unknown. They are the space where companies create their own new markets.
The benefits of blue oceans are apparent. There’s no competition yet. You invented the market and are in many ways a monopolist. Given the benefits of blue oceans, every business would operate in them if they could; however, it’s not that easy. (more…)
Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less effective than public relations (PR).
The news has the communication community abuzz online with conversations taking place in many of the social media groups I follow. Many are expressing shock, some disagreement, over the results.
But, when you think about it, it’s really just common sense.