Archive for the ‘Marketing’ Category
Tuesday, March 8th, 2016
At Strategic Communications, blogging is a big part of what we do, both for ourselves and for our clients. A robust, well-managed blog is a key element of any content creation strategy. As we’ve discussed in the past, quality content is a must when driving traffic to your site. Blogs are a great vehicle for this.
Obviously, part of implementing an effective blogging strategy require developing quality content for the blog. Assuming you’ve got quality content, your blog posts can serve as a great starting point for repurposing content across a variety of channels. Here are some of the things that we do to leverage the value of our, and our clients’ blog content: (more…)
Tags: blogging best practices, content management, content marketing, ebooks, LinkedIn Pulse, podcasting, repurposing content, small business blogging, video, whitepapers
Posted in Blogging, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Strategic Communications | No Comments »
Tuesday, January 12th, 2016
In the age of social media, search engine optimization and email, it might sound crazy to suggest anyone think of including direct mail in their marketing strategy, but that’s just what we’re about to suggest. And, yes, by mail we mean paper mail delivered by a United States postal worker. (more…)
Tags: direct mail, direct mail marketing, Direct Marketing, email marketing, online marketing, traditional direct mail, traditional marketing
Posted in Direct Marketing, Marketing, Marketing and Branding, Marketing Communication, Strategic Communications | 2 Comments »
Tuesday, January 5th, 2016
As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: (more…)
Tags: content marketing, cross-platform engagement, Marketing, marketing trends, podcasting, showrooming, small business marketing, virtual reality, webrooming
Posted in Content Marketing, Marketing, Marketing and Branding, Marketing Communication, Small Business Strategy, Strategic Communications | No Comments »
Tuesday, December 1st, 2015
Content Marketing Institute’s 2015 “Small Business Marketing Trends-North America” study, sponsored by Copyblogger Media’s Rainmaker platform, focuses on how small business marketers are changing their marketing practices. It also points to some potential opportunities for these small businesses and others to better leverage the value that content marketing can provide. Chief among the keys to content marketing success is having a strategy. (more…)
Tags: B2B content marketing, B2B marketing, content marketing, marketing strategy, online communications, strategic communications
Posted in Brand Management, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, SEO, Social Media, Strategic Communications | No Comments »
Friday, September 4th, 2015
In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” (more…)
Tags: marketing measurement, marketing plan outcomes, marketing planning, marketing plans, strategic marketing
Posted in Competition, Marketing, Marketing and Branding, Marketing Measurement, Small Business Strategy, Strategic Communications, Strategic Planning, Strategy | No Comments »
Wednesday, September 2nd, 2015
Not so long ago, having a website for a small business seemed like something that was only feasible for the high-margin business or the tech-savvy entrepreneur. Today, a professional-looking website is within reach of virtually any business. Still, in the Facebook age, many businesses are tempted to use a page on the social networking site as their primary online presence.
Facebook is certainly a low-cost option to very quickly get your business’ web presence up and running; however, there are a number of considerations to keep in mind before using Facebook as your only online vehicle. (more…)
Tags: facebook, internet marketing, Marketing, online marketing, Social Media, web page, web sites, website
Posted in Advertising, Brand Management, Customer Communication, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Web Sites | No Comments »
Friday, August 14th, 2015
For businesses of any size, the ability to communicate to prospects and customers about why you’re different, and better, in ways that are meaningful to them is critical. Many fail to do so effectively, however. One key issue we often find with clients is a tendency to be too internally focused — they communicate with their audiences in ways that are meaningful to their business, but that may not be so meaningful to their customers.
For example, (more…)
Tags: branding and marketing, commodity, competitive review, Marketing, niche market
Posted in Brand Management, Competition, Marketing, Marketing and Branding | No Comments »
Tuesday, June 9th, 2015
It’s graduation time, and many are thinking about landing their first job. Even those entrenched in a career may be prompted by graduation season to think about their career paths and whether it’s time to consider a job switch.
We responded recently to a reporter’s query about creating “elevator pitches.” It’s an important concept for graduates, for those 30 years into their careers, and for any company or organization that has a key message to convey to a target audience. (more…)
Tags: Brand Management, career advice, career development, elevator pitch, landing a job, personal branding
Posted in Brand Management, Career Advice, Marketing, Marketing and Branding | No Comments »
Tuesday, May 19th, 2015
Blogging can seem like a big commitment and, to a certain degree, it is. After all, you don’t want to start a blog without committing to posting to it regularly. But the time and effort don’t have to be overwhelming. I started this blog in February 2009 and have been posting to it regularly ever since. Over the past few years, I’ve been posting a couple of times a week.
I have five tips for those wanting to start a blog, or do a better job of managing an existing blog: (more…)
Tags: blogging, blogging best practices, content marketing, marketing communication, online marketing
Posted in Blogging, Content Marketing, Customer Communication, Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, March 5th, 2015
In a previous blog post, we discussed the difference between blue oceans and red oceans. As a very brief recap, red oceans are the “what is” of the industry; it’s what is being done. Blue oceans, by contrast, are an open frontier. They are the unknown. They are the space where companies create their own new markets.
The benefits of blue oceans are apparent. There’s no competition yet. You invented the market and are in many ways a monopolist. Given the benefits of blue oceans, every business would operate in them if they could; however, it’s not that easy. (more…)
Tags: blue ocean strategy, Harvard Business Review, red ocean traps, Renee Mauborgne, W. Chan Kim
Posted in Business Development, Innovation, Marketing, Marketing and Branding | No Comments »
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