Archive for the ‘Marketing’ Category
Tuesday, February 26th, 2019
by Justin Grensing, Esq., MBA
Tesla, the electronic vehicle (EV) company headed by high-profile billionaire Elon Musk, is a fascinating organization in many ways. The media has recently been excited about the company’s back-to-back quarterly profits. Despite the company operating in the red for so long, observers love to root for the revolutionary company. It’s also interesting to look at Tesla from a business strategy standpoint. For example, Tesla is widely recognized for the way it generates intense customer loyalty. (more…)
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Tags: beating the competition, competition, competitive advantage, marketing mix, Porter's Five Forces, Tesla
Posted in Competition, Marketing, Marketing and Branding | No Comments »
Thursday, February 21st, 2019
by Justin Grensing, Esq., MBA
On February 14 – Valentine’s Day – Amazon announced a break up with New York City. The company faced intense backlash from community members after it was announced that the much-anticipated HQ2 would be split between New York and Arlington Virginia.
Here are some takeaways from a marketing perspective on the tech giant’s big decision. (more…)
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Tags: Amazon, consumer sentiment, effective public relations, Marketing, public opinion, public relations
Posted in Brand Management, Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations | No Comments »
Wednesday, November 7th, 2018
There’s a raging — and quite interesting — debate that I continue to see taking place in various online forums about the relationship between PR and marketing. I’ve found it especially interesting because I recently was engaged in the same debate while teaching PR courses at a local university. Surprisingly to me, there is a group that believes quite strongly that PR is not part of marketing: that it is a separate and distinctly different function within an organization.
Frankly, that’s just “crazy talk” to me. (more…)
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Tags: Advertising, content marketing, Marketing, pr
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding | No Comments »
Thursday, October 25th, 2018
Most of us in the marketing business are familiar with the concept of – if not necessarily the term – pull marketing. Pull marketing refers to using your business development strategies to attract customers actively seeking out a product or service to your particular offering. For example, a pizza company might work on increasing its page ranking through search engine optimization (SEO) so that it shows up prominently when a hungry potential customer searches for “pizza near me” in their search engine.
But there’s another type of marketing that takes a more aggressive approach. “On the other side of the coin is a push campaign,” writes Rocco Baldassarre – Founder & CEO of Zebra Advertisement 1DollarAd.com – In an article for Entrepreneur. “A push campaign presents products and services to an audience without serving an initial demand.”
Baldassarre writes about push marketing in the context of online marketing and offers four tips for maximizing the outcome of your efforts. (more…)
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Tags: brand building, Brand Management, content marketing, digital marketing, effective marketing, Marketing, pull marketing, push marketing
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication | No Comments »
Tuesday, May 22nd, 2018
Most small business owners are heavily focused on their core skillset. They are bakers, event planners, lawyers – insert job – first, and accountants and marketers second. As Pamela Slim writes for Entrepreneur, “Most small business owners aren’t marketers by trade, but almost all (95 percent) do some form of marketing for themselves, and many need to master what can feel like a very steep learning curve quickly. Most entrepreneurs and small business owners (64 percent) are self-taught and less than half (46 percent) consider themselves ‘marketing savvy.’” (more…)
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Tags: content marketing, Marketing, pr, professional services, professional services marketing, publicity, thought leadership
Posted in Business Development, Content Marketing, Marketing, Marketing and Branding, PR and Media Relations, Strategic Communications | No Comments »
Tuesday, March 6th, 2018
“Dilly, dilly!” It was the marketing catchphrase of the year, according to the Wall Street Journal. And it’s definitely catchy. I love the commercials and the catchphrase and smile every time I hear it. I’m not alone.
Unfortunately, despite the popularity of the company’s new ad campaign, sales are slumping. (more…)
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Tags: Advertising, advertising during the Super Bowl, advertising effectiveness, creative advertising, Dilly dilly, ineffective advertising
Posted in Advertising, Marketing, Marketing and Branding | No Comments »
Tuesday, January 16th, 2018
People may sometimes think about marketing as the process of convincing someone to buy something they may not be initially inclined to purchase. Maybe it’s luring a customer away from a competitor or convincing someone to buy something they don’t really need.
From a more marketing-friendly perspective, though, the process could be seen as (more…)
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Tags: effective marketing, Marketing, marketing strategy, nudge, Richard Thaler
Posted in Business Development, Marketing, Marketing and Branding, Marketing Communication | No Comments »
Thursday, December 7th, 2017
Networking is an important activity in any industry. The term has many definitions depending on who you talk to, but in a broad sense you can think of it as just getting to know people in your industry. It’s surprising how many employment, mentorship, sales and partnership opportunities come about just by tapping into who you know and who you’ve met through networking activities.
Unfortunately, we don’t always leverage those relationships to best advantage. (more…)
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Tags: business networking, networking, networking professionally, professional networking
Posted in Business Development, Career Advice, Client Relations, Community Relations, Influencer Marketing, Marketing, Marketing and Branding | No Comments »
Tuesday, December 5th, 2017
How important are product images in your online marketing activities? If you effectively describe the product specifications, give some detailed reviews and have an in-depth description, is that enough? It seems like it isn’t. In fact, Lumina Datamatics cites a survey by the National Retail Federation showing that 67 percent of customers consider images more important than product-specific information, long descriptions and product reviews.
Think about that for a second. (more…)
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Tags: 360 video, photographic images, photography, product images, video, virtual reality
Posted in Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Technology | No Comments »
Thursday, November 30th, 2017
The word “sales” often conjures up some very specific images. A man in a suit holding a briefcase going door-to-door selling encyclopedias or vacuums, for example. Or a guy hustling in a car lot. But as we know, sales is, in reality, a process. A process that ends with a pitch. The direct pitch to the customer or the final sales touchpoint is the last step in the sales process and is often referred to as “the bottom of the funnel” (BOFU). It follows TOFU (top of the funnel) and MOFU (middle of the funnel) activities that are designed to move the consumer down a pathway to a purchase. (more…)
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Tags: BOFU, bottom of the funnel, middle of the funnel, MOFU, purchase funnel, TOFU, top of the funnel
Posted in Advertising, Business Development, Content Marketing, Customer Communication, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Sales, Small Business Strategy | No Comments »
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