Archive for the ‘Marketing’ Category
Tuesday, July 1st, 2014
Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less effective than public relations (PR).
The news has the communication community abuzz online with conversations taking place in many of the social media groups I follow. Many are expressing shock, some disagreement, over the results.
But, when you think about it, it’s really just common sense.
(more…)
Tags: Advertising, content marketing, influencing the media, Journalism, media, media relations, pr
Posted in Advertising, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Media Relations/PR, PR and Media Relations, Strategic Communications | No Comments »
Tuesday, June 10th, 2014
I’m a copywriter from way back and, although, my life has taken a number of twists and turns since my old copywriting days, writing has been a passion of mine for many, many years and I don’t see that changing anytime soon. The thing is, much of what I learned as a professional copywriter holds true regardless of the type of writing I do: whether I’m writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog for a web site, there are some tried and true techniques that can be used to boost the odds that the copy will get the results I’m looking for.
Following are some tips I’ve gathered and used over the years — can you add to the list? (more…)
Tags: content management, content marketing, copywriting, copywriting tips, writing copy
Posted in Advertising, Content Marketing, Direct Marketing, Marketing, Marketing and Branding, Social Media | No Comments »
Thursday, February 13th, 2014
Web sites have become a “must have” for businesses of any size, in any industry or geographic location. In fact, to a large degree, if you don’t have a web site, you don’t exist. When potential customers are looking for products or services they are very likely these days to turn to the Internet and do a search. If your business doesn’t come up in their search efforts, you’re not likely to be part of their consideration set. (more…)
Tags: content management, content marketing, e-marketing, internet marketing, online marketing, web site, website
Posted in Advertising, Content Marketing, Internet Marketing, Marketing, Marketing and Branding, Marketing Communication, Social Media, Web Sites | No Comments »
Tuesday, February 11th, 2014
The wide proliferation of social media sites–from Facebook, Twitter and LinkedIn to Pinterest, Google+ and Instagram–provide a myriad of opportunities for businesses of any size to connect with their target audiences. That can be good news and not-so-good news for marketers. Why? Because while the out-of-pocket costs for using most of these tools is low to none, the time investment can be significant. Add to that (more…)
Tags: Advertising, content management, content marketing, facebook, Google+, Instagram, linkedin, Marketing, Pinterest, selling social media, social media advertising, social media and the C-suite, twitter
Posted in Advertising, Content Marketing, Marketing, Social Media | No Comments »
Thursday, December 5th, 2013
As 2014 rapidly approaches (I can’t believe how rapidly it’s approaching…) businesses are looking ahead to the New Year and thinking of the challenges and opportunities they will face. We recently responded to a reporter’s inquiry about marketing challenges lying ahead in 2014. Here’s our perspective:
There are two key challenges that businesses are likely to face in 2014 from a marketing standpoint: one is evergreen, the other is continuing to emerge: (more…)
Tags: 2014, Advertising, effective marketing, Marketing, marketing measurement, New Year's resolutions
Posted in Advertising, Marketing, Marketing and Branding, Marketing Communication, Promotions, Strategic Communications | No Comments »
Thursday, August 15th, 2013
One of the most common missteps made by businesses large and small, in both the for-profit and not-for-profit arenas is a failure to clearly identify the desired target market. Why? In my experience, I see this happen for a variety of reasons: (more…)
Tags: customers, Marketing, segmentation, target audience
Posted in Business Development, Marketing, Marketing and Branding, Marketing Communication | 2 Comments »
Tuesday, August 13th, 2013
- What does it take to be an effective healthcare marketer?
- What does it take to be an effective B2B marketer?
- What does it take to be an effective retail marketers?
Regardless of the audience asking, or the way the question is posed, my #1 recommendation is always a two-part recommendation and it’s one that I convey to clients and students communicating in both internal and external settings. (more…)
Tags: Advertising, Marketing, marketing strategy, Strategic Planning
Posted in Marketing, Marketing Communication | No Comments »
Tuesday, August 6th, 2013
Here’s a comment I read recently in an online forum:
“Other marketing channels, such as email, still prove to be better at driving conversions than social. Despite this, companies are still spending a lot of time and effort on their social campaigns – why?”
My first reaction was: (more…)
Posted in Marketing, Social Media | No Comments »
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