Just returned from the 6th Annual Social Media & Marketing Conference sponsored by the Eau Claire Area Chamber of Commerce and my head is spinning. It seems that no matter how much we may all think we know a lot about social media and/or marketing, there is always so much more to learn. I learned a lot today from both the presenters and other attendees. (more…)
Archive for the ‘Marketing’ Category
Nielsen recently released a report, commissioned by inPowered which indicated that content marketing (the current, go-to communication tool for many B2B and B2C marketers) is actually 88 percent less effective than public relations (PR).
The news has the communication community abuzz online with conversations taking place in many of the social media groups I follow. Many are expressing shock, some disagreement, over the results.
But, when you think about it, it’s really just common sense.
As 2014 rapidly approaches (I can’t believe how rapidly it’s approaching…) businesses are looking ahead to the New Year and thinking of the challenges and opportunities they will face. We recently responded to a reporter’s inquiry about marketing challenges lying ahead in 2014. Here’s our perspective:
There are two key challenges that businesses are likely to face in 2014 from a marketing standpoint: one is evergreen, the other is continuing to emerge: (more…)
The field of advertising is traditionally known as a haven for “creative types.” And those types often come up with some pretty creative “rules” for doing business. Some of the rules may seem pretty silly, but they work. And there’s nothing silly about that. For instance: (more…)
One of the most common missteps made by businesses large and small, in both the for-profit and not-for-profit arenas is a failure to clearly identify the desired target market. Why? In my experience, I see this happen for a variety of reasons: (more…)
- What does it take to be an effective healthcare marketer?
- What does it take to be an effective B2B marketer?
- What does it take to be an effective retail marketers?
Regardless of the audience asking, or the way the question is posed, my #1 recommendation is always a two-part recommendation and it’s one that I convey to clients and students communicating in both internal and external settings. (more…)