I monitor a number of LinkedIn groups (admittedly more of a “lurker” than a participant at this point…) and recently came across what I thought was an interesting application of networking that leveraged an online community to create an offline community. It remains to be seen how effective this effort will be, but (more…)
Posts Tagged ‘public speaking’
Business Development Through Speaking
Thursday, January 27th, 2011Have you ever attended a seminar, webinar or other presentation where you felt “tricked” into listening to what could best be described as a “sales presentation”? Haven’t we all… As a marketing/communication consultant I often do speaking engagements both “live” and via webinar. And, over the years, I’ve attended a lot of these presentations. While I do think that these types of activities can be good for business development, it’s best approached as a long-term approach and not a “quick sell.” (more…)
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