Online marketing is a crowded arena. Just check out Internet Live Stats to get an idea of the massive amounts of blog posts, websites, tweets, etc. It’s hard to stand out in the crowd, but every once in a while, some gem emerges that catches the attention of the masses and forms part of the collective consciousness. In other words, something goes viral. But how does that happen? (more…)
Posts Tagged ‘viral marketing’
In Search of Viral Content: Is It Worth the Effort?
Tuesday, April 5th, 2016Tags: content marketing, digital marketing, going viral, Marketing, online marketing, Social Media, viral content, viral marketing
Posted in Blogging, Content Marketing, Internet Marketing, Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
Dancing Babies, Talk About Ship and Dads in Briefs: Creativity With Relevance Gets Results!
Monday, April 29th, 2013The Evian babies are back! In a new spot, which has received more than 41 million views on YouTube, adults find themselves face-to-face with their younger selves in a large mirrored window–and the dancing ensues. It’s adorable–but does it sell water? Where’s the relevance?
Contrast this spot to an equally creative–and far more out-of-the-box–spot (more…)
Tags: Advertising, Brand Management, Strategy, viral marketing, word of mouth, YouTube
Posted in Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »
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