There comes a point in the life cycle of many businesses when advertising needs outgrow the “homespun” and it’s time to call upon the services of a professional agency or consultant. Even small businesses can benefit from the third-party perspective and marketing savvy that experts can offer. There’s a misconception that agencies are too expensive for small companies. That’s not necessarily true. What you want, though, is to find an agency that focuses specifically on your needs.
Here are some practical considerations that you should take into account when looking for an agency or individual to help you with your advertising and marketing needs. (more…)