Posts Tagged ‘Email’

Ramp Up Your Email Marketing Effectiveness

Monday, August 13th, 2012

I did an interview recently with a reporter who was looking for tips on email marketing effectiveness. Whenever I do this type of thing, or write bout email or Internet marketing, or even *think* about email or Internet marketing, I’m always struck with how very much the *same* online marketing is to traditional marketing. The tools may be different. The reach may be different. But the bottom line, by and large, is that the techniques (more…)

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The Value of an ELetter or Newsletter

Tuesday, October 5th, 2010
During a recent conversation with a client, while talking about her new web site and ways to use the site to interact more with prospects and clients, she recalled that I had recommended an eletter at one point. But, she admitted that she really didn’t see the value of using a tool like that for her audience (and that may well be true given her communication goals and specific market).  Still, the conversation made me reflect on all of the reasons that I feel that eletters (or even the old, traditional, print newsletter) can be very useful communication tools for marketers and why it’s worth the bother to create one on a regular basis. (more…)
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Privacy on the Web–Who’s Watching Me?

Thursday, September 23rd, 2010

I’ve had a couple of situations recently that have made me feel a bit “creeped out” about what others may know about me or have the potential to know about me. I started my communications career in the field of direct marketing so I’m not a huge privacy fanatic, but it does seem that technology may create issues that previously didn’t exist–some significant.  (more…)

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Have You Checked Your “Junk Mail” or “Spam” Folder Lately?

Sunday, September 27th, 2009

I was having lunch with a friend lately when the topic of email – and difficulty in getting that email to its intended destination – came up. She was surprised to learn that some of the items that might be going to her “junk mail” or “spam” folder might actually be (more…)

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