At Strategic Communications, we are strong advocates for social media marketing. The challenge faced by many businesses — particularly smaller organizations without a sophisticated marketing department with the ability to conduct focused market research — is that it’s not always easy to tell how those efforts contribute to growing revenue. Consequently, it’s hard to know just how much social media marketing to do.
We feel strongly that some presence is generally better than no presence. However, what is the marginal benefit of posting five tweets per day instead of four? (more…)
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