What do Richard Simmons, Ron Popeil, George Foreman, and Kim Kardashian have in common? Many readers may not have even heard of the first three names, but they do share something in common with Kim Kardashian: They are early examples of influencers.
While influencer marketing often seems to be a factor of the digital age, it’s a concept that has been around for decades—ever since people began selling products and looking for ways to spread the word. In the digital environment, influencer marketing can be both more challenging and riskier. Marketers have only to do a search for “influencer marketing lawsuits” to learn about thousands of lawsuits that have been filed against influencers—and the companies that have used them. (more…)
Marketing is key to not only getting the word out about your products and services but also for convincing potential consumers that your offerings provide the best quality, best value, are the trendiest, etc. Influencers can be a huge benefit in this respect. Influencers are individuals or organizations that have the ability to influence the beliefs, attitudes and actions of others. An influencer might be a popular professional athlete who touts the efficacy of a particular shoe, supplement or clothing brand. Or it could be a celebrity who shows up on the red carpet wearing a particular fashion brand—one that carries your label.
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