Posts Tagged ‘handling a crisis. media relations’

Peloton: The Latest Example of Consumer Outrage Over Ad Content

Tuesday, December 17th, 2019

Occasionally companies and their advertising teams will find themselves in hot water for controversial advertisements or campaigns that set out to be edgy or funny, but push the envelope a bit too far. Consider, among the many examples, Bacardi’s “ugly girlfriend” ad, Burger King’s sexually suggestive “Super Seven Incher” ads and Dove’s “Before & After” ad showing a transition from a black to a white woman.

Likely these companies knew they were taking a risk in putting those ads out there but didn’t fully appreciate the likelihood of the level of potential backlash. But sometimes ads not intended to contain any type of offensive content still manage to offend. (more…)

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Posted in Marketing and Branding, Media Relations/PR, PR and Media Relations | No Comments »

Crisis Communications: Be Prepared for Anything

Thursday, July 30th, 2015

by Linda Pophal

I was a public affairs director and director of corporate communications in the energy and healthcare industries; in both cases we had well-developed crisis response plans and conducted drills regularly. While helpful, the drills were really not sufficient to prepare us 100 percent for the crises that came up. These included major power outages in the energy industry, major medical incidents that brought large numbers of people to the hospital and generated widespread media attention, and employee relations issues. Surprisingly, what turned out to be our most widely covered and most contentious issue while I worked with the healthcare organization was (more…)

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Posted in Media Relations/PR, PR and Media Relations | No Comments »