Posts Tagged ‘customer communications’

Getting Local With Your Social With a Customer-First Approach

Wednesday, April 26th, 2023

social media marketing, how to use linkedin, twitter, facebook and other channels to achieve marketing resultsSocial media can be a great way for businesses of all types and sizes to connect with their audiences and stay connected with them! In fact, for small businesses in particular, a social media strategy focused specifically on customers (rather than prospects, or the masses) offers the greatest potential to not only keep but to grow business.

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Posted in Business Development, Client Relations, Small Business Strategy | No Comments »

Twitter: Beyond Self-Promotion

Thursday, March 17th, 2016

In our recent blog post about the best ways to use Twitter for small businesses, we mentioned several uses of Twitter beyond pure advertising:

• Research
• Content curation
• Sharing Information with key target audiences
• Keeping an ear to the ground

Harvard Business Review (HBR) recently published an article titled “50 Companies That Get Twitter — and 50 That Don’t.” The article looked at a use of Twitter that is an important element of the pure advertising we choose not to focus on, and yet has a much broader usefulness: (more…)

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Posted in Content Marketing, Internet Marketing, Marketing and Branding | 2 Comments »