You’ve no doubt heard the definition of insanity: “Doing the same thing over and over again, and expecting different results.”
It’s a common malady in the business world, and particularly evident these days during tough times. Companies know that the results they’re getting aren’t what they’d like to see and are not likely sustainable, yet they don’t quite know what to do about it. So they keep doing what they’ve always done in tough times – they (more…)
by Justin Grensing, Esq., MBA
The tension between the marketing function and the operations function has a well-established history. Marketing wants to sell, but operations has to deliver. Sure it’s great to come up with an idea to sell custom-built widgets at a low price with quick delivery. But, ultimately, someone (operations) actually has to deliver. (more…)
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