Posts Tagged ‘marketing communication’

What Social Media Tool Should You Use? No Easy Answers.

Thursday, April 4th, 2013

With so many different social media outlets to choose from, how do businesses decide which one or two they should focus their efforts on? It’s a question that many are pondering these days. The good news?

Social media decisions are no different than any other communication decisions you may have dealt with in the past. There are multiple ways that you can communicate and connect with any audience. To make the best choices you need to (more…)

The Big Benefits of Blogging

Thursday, January 10th, 2013

We’re a week into the New Year and, by now, you’ve likely started–or at least considered starting–to work on your New Year’s resolutions. How are you doing so far? Have you started the diet you planned on sticking to? Are you getting out of the old habits you were stuck in? Did you begin something new? From a business standpoint are you making progress on any resolutions that will lead to your desired level of success in 2013?

If not, you must know it’s never to late to start something new! And we have a suggestion for you. (more…)

Why Communication Fails

Friday, May 4th, 2012

“They just don’t get it!”

“How many times have we told them this?”

“Why don’t they understand?”

These are common phrases in the world of business, whether applied to employee communication, marketing communication or customer communication. But there is something fundamentally wrong with each of these statements which contributes immensely to our failed communication efforts.