17877227 – social media
A while ago I experienced an interesting phenomenon related to the release of my monthly e-letter. I’d gotten into the practice of posting notices to various LinkedIn groups when a new e-letter was available, inviting new subscribers. I had been doing this for about 14 months and (more…)
In a recent blog post by Peter Sims in the Harvard Business Review titled “Tips for Cold Emailing Intimidatingly Powerful People,” Sims discusses tips and strategies for “cold-emailing” the big shots and captains of industry we all want to know. When it comes to marketing efforts, defining a list of individuals you want to get your message to and shooting them a personal email is about as targeted as it gets, so knowing how to effectively reach out to leaders, influencers and big spenders in your industry is a great arrow to have in your quiver. (more…)
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