Posts Tagged ‘customer engagement’

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Content Curation – Getting it Right

Thursday, November 6th, 2014

There has, perhaps, never been a time when the old saying “content is king” was more true than it is today. Why? Because the concept of “content marketing” is taking the world by storm. Marketers have embraced the opportunity to share content with their audiences through a variety of channels including websites, blog posts, social media whitepapers and more.

The big challenge: Continuing to create content that will connect with an audience and connect them to some action–even if that action is simply feeling favorably about an organization and its products or services or considering someone a “thought leader.” (more…)

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Posted in Content Marketing, Marketing Communication | No Comments »

Connecting, Via Email, With Powerful People

Tuesday, September 9th, 2014

In a recent blog post by Peter Sims in the Harvard Business Review titled “Tips for Cold Emailing Intimidatingly Powerful People,” Sims discusses tips and strategies for “cold-emailing” the big shots and captains of industry we all want to know. When it comes to marketing efforts, defining a list of individuals you want to get your message to and shooting them a personal email is about as targeted as it gets, so knowing how to effectively reach out to leaders, influencers and big spenders in your industry is a great arrow to have in your quiver.  (more…)

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Posted in Business Development, Content Marketing | No Comments »

Are You Giving Your All To Your Current Customers?

Tuesday, July 15th, 2014

A number of years ago I was on a weekend outing with my husband and a group of his friends, including one guy who had recently gotten engaged to a “knockout.”  She was gorgeous–long, really long, blonde hair; perfect make-up; great  nails, dressed exceptionally.

The rest of the women (well, maybe I’m projecting my own thoughts on the others, but…) thought: “Wow! How do we compare to that!!?!” Fortunately, she was one of the many beautiful women (and men) that I’ve met over the years who wasn’t really that “full of themselves.” Over the course of the weekend after many conversations, and a few cocktails from time to time, we got to talking. I admitted my awe about how well put together she was and my wish that I could be as well put together.

She laughed and said: “You should have seen me last week!” “What do you mean?,” I asked.

(more…)

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Posted in Client Relations | No Comments »

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