Archive for the ‘Small Business Strategy’ Category
Thursday, November 9th, 2017
Requests for proposals or RFPs are very frequently used in B2B procurement processes. Essentially, an RFP involves a business or government entity trying to streamline and standardize its procurement process by requiring all potential suppliers to provide answers to an identical set of questions in order to help the procurement people on the purchasing side efficiently and effectively evaluate their options.
Securing a B2B contract can mean big business for any company; however, for start-ups and small companies, the demands of responding to RFPs can be considerable. It’s not a process to be taken lightly; however, there are some best practices to keep in mind that can help you navigate the RFP jungle. (more…)
Tags: landing a small business contract, request for proposal, responding to RFPs, RFPs
Posted in Business Development, Small Business Strategy | No Comments »
Thursday, May 5th, 2016
Supporting the local community can be expensive. Even large organizations have to be careful about how and where they lend their time – and money. Is there value – beyond personal satisfaction – in supporting local events and activities? Which ones? How can you say “no” graciously to the many requests that come your way? (more…)
Tags: charitable donations, Community Relations, corporate governance, corporate social responsibility, CSR, donations, goodwill giving, sponsorships
Posted in PR and Media Relations, Small Business Strategy | No Comments »
Tuesday, January 5th, 2016
As we move into the year 2016, it’s a good opportunity to take a look at some of the potential marketing trends for the coming year. What do marketers and small business owners need to anticipate in order to hit the ground running this year?
Here are some trends we see for 2016: (more…)
Tags: content marketing, cross-platform engagement, Marketing, marketing trends, podcasting, showrooming, small business marketing, virtual reality, webrooming
Posted in Content Marketing, Marketing and Branding, Marketing Communication, Small Business Strategy, Strategic Communications | No Comments »
Thursday, December 10th, 2015
According to a recent article in Harvard Business Review, freelancers represent 34 percent of the American workforce. This includes more than fourteen million so-called “moonlighters” who have full-time jobs but use freelancing to supplement their incomes. The good news about this data for freelancers is that there are a lot of opportunities for freelance work. The downside is that there is plenty of competition as well. (more…)
Tags: contractors, Employee Communication, freelancers, hiring contractors, hiring freelancers, subject-matter experise
Posted in Career Advice, Content Marketing, Small Business Strategy, Strategic Communications | No Comments »
Tuesday, September 8th, 2015
Savvy business owners and marketing professionals are always looking for ways to deepen their connection with existing customers and attract new clientele. In the age of content, newsletters and e-letters are great ways to connect with an audience and good tools for small-to-medium-sized businesses (SMBs) to use for customer engagement.
The key—as with any kind of online communication—is to (more…)
Tags: audience engagement, content marketing, Customer Communication, customer engagement, marketing communications, Social Media
Posted in Business Development, Client Relations, Content Marketing, Internet Marketing, Marketing and Branding, Marketing Communication, Publishing, Small Business Strategy, Strategic Communications | No Comments »
Friday, September 4th, 2015
In an industry like marketing that’s driven by having its finger on the pulse of cultural trends and attitudes, a major fear is becoming stale, outdated or thought of as “yesterday’s news.” At the same time, there’s a very real danger in being too quick to move away from the tried and true, especially in established businesses and industries. So, with the obvious need to strike some sort of balance, the clear question becomes, “How often should I update my marketing plan?” (more…)
Tags: Marketing, marketing measurement, marketing plan outcomes, marketing planning, marketing plans, strategic marketing, Strategic Planning, Strategy
Posted in Competition, Marketing and Branding, Marketing Measurement, Small Business Strategy, Strategic Communications | No Comments »
Friday, July 10th, 2015
by Linda Pophal
Ever since I was a child, I have dreamed about running my own business. I grew up in a family-owned business and have always been very interested in business issues and business management. Like many wannabe entrepreneurs, part of the lure was, of course, “being my own boss.” But, also like others, I’ve discovered that there are a lot of misconceptions about being your boss.
Posted in Career Advice, Small Business Strategy | No Comments »
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