Posts Tagged ‘promotional offers’

Different Strokes For “Special Folks”? Good Idea or Bad Promotional Move?

Wednesday, November 17th, 2010

Look up the phrase “new customers only” on Google and you’ll turn up more than 38,000,000 results.  Look up “existing customer deals” and you’ll find 19,000. It comes as no surprise that companies often turn to special incentives when trying to lure new customers to their fold. Chances are, most of us have even taken advantage of those deals from time to time. But, when you’re an *existing* customer (more…)