Posts Tagged ‘understanding your audience’

How SEO (Still) Works in 2024: Understanding the Language of Your Audience

Tuesday, July 9th, 2024

Understanding the language of your audience - how SEO still works in 2024

In my last blog I talked about what I’ve observed as a disconnect between how businesses often talk about their own products and services and how their prospects and customers talk about them. This disconnect can become a significant obstacle when it comes to SEO designed to get audiences to your website. If you’re not using the same words and phrases that your target audience uses when they’re looking for products and services like yours, they’re not likely to find you. (more…)