by Linda Pophal
All marketers know how important it is to understand their target audience so they can effectively craft messages and select communication channels that will most appeal to them and move them to some desired action. (more…)
Posts Tagged ‘primary research’
Using Google Search Can Help You Save on Market Research Costs: Here’s How
Thursday, April 22nd, 2021Do-It-Yourself (DIY) Market Research
Wednesday, August 19th, 2020
Market research is definitely something that even very small businesses can do on their own but there are a lot of myths and misconceptions related to research that can cause them to make decisions based on incomplete or inaccurate information. While it’s impossible to cover everything related to doing research well, here are some general strategies and best practices that businesses of any size can put to use to leverage the value of gathering market research to improve their business offerings and marketing effectiveness.
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Brand Evaluation
CONTENT CREATION
PR/MEDIA RELATIONS
SOCIAL MEDIA
STRATEGIC PLANNING
