A recent piece on TVNewsCheck titled “Newspapers: A Cautionary Tale for Local TV” sends a chilling message to local television stations around the country: are they doomed to the same decline that has been seen in the newspaper industry? Quite possibly. Especially if station managers don’t devise strategies designed to help them deliver value to their audiences. Isn’t this the same challenge that any marketer has? Yet, so often, marketers find themselves doing the same things they’ve always done and then lamenting the dismal results they’re seeing. You’ve likely heard the saying: (more…)
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