Posts Tagged ‘listening to customers’
When You Think Your Customers “Just Don’t Get It” Here’s What You Need to Do
Monday, March 13th, 2023Tags: Customer Service, listening to customers, marketing research, voice of the customer
Posted in Business Development, Client Relations | No Comments »
Do you think your customers just “don’t get it”?
Thursday, July 3rd, 2014Every once in a while I hear someone make a comment about their customers like: “They just don’t get it.” Or, “what they don’t understand is…” The truth is, with any audience, when you hear yourself saying these words warning bells should start going off inside your head. Chances are, it’s not them, it’s you that doesn’t “get it.”
As I work with clients, or speak with prospective clients, it’s not uncommon for them to lament that their target audience just “doesn’t understand the value” of their products or services. That certainly can be a valid communication opportunity. But, in my mind, the opportunity doesn’t lie in trying to come up with new and ever-more-creative ways to spin your messages to that audience. Instead, the real opportunity lies in (more…)
Tags: Customer Communication, effective marketing, listening to customers, Marketing
Posted in Business Development, Client Relations, Marketing and Branding, Marketing Communication | No Comments »