There are a wide range of social media channels available to today’s marketers. There are so many that it can be challenging to decide which to use—and how to use them most efficiently and cost-effectively. Yes, there are costs involved in posting to social media, even if you do it yourself. Time is money, and, especially for do-it-yourselfers, time spent on social media means an inability to spend it on other potentially higher-value activities that uniquely require your expertise. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels. (more…)
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