You don’t have to be a tech-savvy millennial to set up your email’s junk mail filters to ensure you never see an unsolicited advertisement. But when it comes to millennials, email marketing may be one of the best options available. Matt Bryant, writing for PPR North America, writes that, “millennials, the first generation of digital natives (grew up using computers), don’t respond to traditional advertising and marketing tactics as past generations did. A recent study found that 84 percent of millennials don’t like traditional advertising nor do they trust it.” So, how can you effectively reach this group? You may be surprised. (more…)
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