Posts Tagged ‘corporate branding’

Should You Brand Your Small Business or Solo Practice? Of course—before someone else does…

Thursday, April 11th, 2024

I tend to be passionate about some odd things (I can tell by the way people look at me sometimes…) One of the things I’ve been passionate about for a number of years is effective branding. It’s an issue that I find that many people—even very smart business people and sometimes even extremely smart communication professionals, don’t really fully understand.

Recently I was asked to provide some insights for a small business audience about whether small businesses really need a brand (yes!!), and how they should do this. I jumped at the chance!

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Things You Can—and Can’t…—Do to Upgrade Your Brand

Wednesday, February 12th, 2020
Brand audits and brand evaluations are two areas that we particularly enjoy when working with clients. Why? Because, when done well, it’s very high-level and very strategic work. And, because having a clear and well-defined and well-executed brand is fundamental to everything a business does and its ultimate success.

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