Rosser Reeves, an advertising guru, was active from the 1930s through the 1960s, with significant contributions in the 1950s and 1960s. His phrase “unique selling proposition” (or USP), is a concept that is still relevant today. A USP is exactly what it sounds like it is—a unique selling proposition–something about you, or your product or service that is different from competing products and services in important ways that represent value for your potential customers. In addition to being unique, it’s important that your USP (more…)
Posts Tagged ‘USP’
Crafting a Powerful USP: Lessons from Advertising Legend Rosser Reeves
Monday, July 29th, 2024Tags: advertising best practices, advertising founders, giants of advertising, historical ad men, Rosser Reeves, unique selling proposition, USP
Posted in Marketing and Branding | No Comments »
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