Posts Tagged ‘targeting consumers’

How Do You Find and Target the Right Customers

Thursday, June 27th, 2013

We sponsor, and I present a session on marketing at, the University of Wisconsin-Eau Claire’s Entrepreneurial Training Program; my session is on marketing. When I first spoke with the program’s director about the program he pointed out that one of the major missteps that he saw from participants was that they too broadly defined their target audiences. They generally felt that their products or services appealed to “everyone.” He was right. (more…)

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