While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting. Consider, for example, the following:
Emu Today & Tomorrow, a magazine for emu farmers
Twins, a magazine for parents of multiples, which launched in 1984
Spudman, a publication for potato farmers
The Chimney Sweep News, serving a decidedly niche market of chimney sweepers as the name suggests
These and other publications are finding success by casting a narrow net to appeal to smaller, more exclusive market segments. Publishers can draw inspiration and insight from the retail sector.
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