Posts Tagged ‘law of reciprocity’

Leveraging the Law of Reciprocity

Thursday, June 27th, 2019

by Justin Grensing, Esq., MBA

 

It’s hard to overstate the value of relationships in business. And, while it’s true for companies of any size, this can be especially crucial for success among small and midsized businesses (SMBs) as well as in the B2B world generally. “As an entrepreneur, you have countless relationships you need to manage on a daily basis,” writes Jennifer Spencer in an article for Entrepreneur. “There are your employees. There are the vendors who provide needed support services to help you run your business. And, of course, there are also your customers.”

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