When facing competitors, there’s an old saying that goes, “If you can’t beat ‘em, join ‘em.” In other words, if you aren’t able to overcome your rivals, you’re better off cooperating with them or joining their side in the hopes that you’ll gain some sort of advantage. In the business world, a better saying might be, “If you can’t beat ‘em, copy ‘em.” (more…)
Posts Tagged ‘copying competitors’
Iterative Innovation: Improving Upon Competitors’ Ideas to Build Value for Your Customers
Tuesday, December 19th, 2017Tags: competition, competitive intelligence, competitive positioning, competitors, copying competitors
Posted in Competition, Marketing and Branding | No Comments »
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