Posts Tagged ‘competitive intelligence’

Iterative Innovation: Improving Upon Competitors’ Ideas to Build Value for Your Customers

Tuesday, December 19th, 2017

8970947 - illuminated light bulb in a row of dim ones concept for creativity, innovation and solutionWhen facing competitors, there’s an old saying that goes, “If you can’t beat ‘em, join ‘em.” In other words, if you aren’t able to overcome your rivals, you’re better off cooperating with them or joining their side in the hopes that you’ll gain some sort of advantage. In the business world, a better saying might be, “If you can’t beat ‘em, copy ‘em.” (more…)

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Gathering Market Intelligence Online

Thursday, March 31st, 2016

Market research is key to any business, big or small. Your market defines the boundaries of your potential sources of revenue. The more you know your market, the more you can craft your products and services to fit that market’s needs. As Shawn O’Connor writes for Forbes, “By doing your homework before starting your business, you can be assured that your product or service is properly priced and positioned and you are offering the most sought after attributes.”

How can you do that homework, especially if budgets are tight? Technology has had a big impact on how market research is conducted, for better and for worse. Here’s what you need to know. (more…)

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